Konstruksi peran beauty vlogger Abel cantik sebagai influencer

Piranti, Annisa Sylvia (2018) Konstruksi peran beauty vlogger Abel cantik sebagai influencer. Masters thesis, Universitas Pelita Harapan.

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Abstract

Web 2.0 has been associated with social media sites, blog and file sharing platforms. Web 2.0 enables individuals to communicate easily and freedom in producing and obtaining information. Blog is an online private journal of a person that can be accessed public. Blog has developed with its new features where user can also upload a video content or call Video blog (Vlog) with vlogger as an active user. Vlog is also classified in terms of areas of users’ interest, such as beauty vlogger, a vlogger that related to beauty content. The beauty vlogger phenomenon in Indonesia has been overtaking society with their existence that considered as a new source of information and currently known as influencer. This research conducted using qualitative approached and phenomenology as a research method. The purpose of this research is to further look at these beauty vlogger phenomenon in Indonesian by looking at the role of Abel Cantika as a beauty vlogger in their youtube videos and also the perspective of her followers based on their own experience. The symbolic interaction and social construction theory has been used as the basis of this research. / Web 2.0 termasuk di dalamnya berbagai situs jejaring sosial, blog, dan situs file-sharing turut andil dalam memenuhi kebutuhan manusia dalam berkomunikasi serta kebebasan dalam memproduksi serta memperoleh informasi.. Blog merupakan sebuah halaman situs yang berfungsi sebagai jurnal pribadi seseorang yang dapat diakses bebas ke publik. Dikenal dengan bentuk tulisan, blog kini sudah berkembang yaitu dimana konten tulisan sudah berubah menjadi bentuk video atau yang dikenal dengan Video Blog (Vlog) dengan pengguna aktif yang dikenal dengan Vlogger. Vlog juga tersegmentasi terkait dengan bidang yang diminati oleh pengguna salah satunya beauty vlogger atau yang terkait dengan dunia kecantikan Fenomena lahirnya beauty vlogger di Indonesia terlihat mengambil alih mata masyarakat khususnya wanita dimana keberadaan mereka dianggap berperan sebagai sumber informasi dan digadang-gadang sebagai sosok yang berpengaruh (influencer) di masyarakat. Penelitian ini bersifat kualitatif dan menggunakan metode fenomenologi dengan tujuan untuk menjelaskan bagaimana peran Abel Cantika sebagai beauty vlogger dapat dikatakan sebagai influencer yang dilihat dari melalui sosial media Youtube dan Instagram serta dari pandangan nasyarakat berdasarkan pengalaman yang dimiliki oleh para pengikut Abel Cantika. Teori interaksi simbolik dan konstruksi sosial dijadikan sebagai landasan dalam penelitian ini.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Piranti, Annisa SylviaUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorInkiriwang, RianiUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Vlogger ; Influencer ; Role
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science
Depositing User: Users 15 not found.
Date Deposited: 04 Mar 2019 01:25
Last Modified: 04 Mar 2019 01:25
URI: http://repository.uph.edu/id/eprint/2646

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