Pengaruh image dan faktor-faktor konsumen terhadap store brand choice pada Carrefour dan Giant

Kandou, Michael Laurel Abraham (2018) Pengaruh image dan faktor-faktor konsumen terhadap store brand choice pada Carrefour dan Giant. Masters thesis, Universitas Pelita Harapan.

[img] Text (Title)
title.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (810kB)
[img] Text (Abstract)
abstract.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (159kB)
[img] Text (ToC)
toc.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (255kB)
[img] Text (Chapter 1)
chapter 1.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (344kB)
[img] Text (Chapter 2)
chapter 2.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (390kB)
[img] Text (Chapter 3)
chapter 3.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (284kB)
[img] Text (Chapter 4)
chapter 4.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (506kB)
[img] Text (Chapter 5)
chapter 5.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (208kB)
[img] Text (Bibliography)
michael kandou.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (255kB)

Abstract

Store brand adalah salah satu strategi pengecer dalam upaya pencapaian tujuannya dan merupakan salah satu aset berharga dalam hal ini ialah pada hypermarket store. Penelitian ini memiliki tujuan untuk mengetahui pengaruh dari Image yang dilihat dari store image perception, store brand price image dan dan Consumers Factors dapat dilihat dari store brand perceived value, store brand attitude terhadap pemilihan store brand choice di Carrefour dan Giant. Data didapatkan melalui penyebaran kuesioner kepada 80 responden Carrefour dan 80 responden Giant di Supermall Karawaci dan Palem Semi kota Tangerang. Dengan keseluruhan 160 kuisioner. Metode yang dilakukan dalam mengalisis data adalah dengan menggunakan SEM berbasis PLS. Hasil penelitian ini menyebutkan bahwa Image yang diwakili oleh variabel store image perception, store brand price image berpengaruh positif terhadap store brand choice pada Carrefour dan Giant, kemudian Consumers Factors yang dalam penelitian ini diwakili oleh store brand perceived value dalam hipotesis ini ditolak, kemudian store brand attitude berpengaruh positif kepada store brand choice.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Kandou, Michael Laurel AbrahamNIM00000015015UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHuliselan, Juana JudithNIDN0006065801UNSPECIFIED
Additional Information: T 19-14 KAN p
Uncontrolled Keywords: Store Image Perception ; Store Brand Price Image ; Store Brand Perceived Value ; Store Brand Attitude ; Store Brand Purchase Intention ; Store Brand Choice
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 20 May 2021 02:33
Last Modified: 25 May 2022 07:26
URI: http://repository.uph.edu/id/eprint/27551

Actions (login required)

View Item View Item