The Effect of dining attributes and interaction orientation on positive e-wom and repurchase intention mediated by customer satisfaction on modern fin

Ekasetia, Christian (2018) The Effect of dining attributes and interaction orientation on positive e-wom and repurchase intention mediated by customer satisfaction on modern fin. Masters thesis, Universitas Pelita Harapan.

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Abstract

This research aims at analysing the influence of dining attributes (food, service, and physical) and interaction orientation toward customer satisfaction and perception in repurchase intention and positive E-WOM with M restaurant and S restaurant as the object of the study. This research uses a quantitative approach. Data was collected by distributing questionnaires by online and directly to respondents by using judgmental sampling method with total respondent of 300 people. Respondents are those who had ever dined in M restaurant and S restaurant in past 1 year. Data analysis and hypothesis testing was computes using Structural Equation Modelling (SEM) with Smart Partial Least Squares (PLS) software and SPSS Statistics software. This research found that the influence of dining attributes (food, service, and physical) is all positively influence repurchase intention and positive E-WOM. On the other hand, interaction orientation not yet influence repurchase intention and positive E-WOM.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Ekasetia, ChristianNIM01619170002UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorBernarto, InnocentiusNIDN0320016501UNSPECIFIED
Additional Information: T 19-17 EKA e
Uncontrolled Keywords: Dining attributes (food, service, physical) ; interaction orientation ; customer perceived value ; customer satisfaction ; repurchase intention ; positive E-WOM
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 20 May 2021 02:30
Last Modified: 20 Aug 2021 02:55
URI: http://repository.uph.edu/id/eprint/28870

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