Penerimaan teknologi komunikasi (studi model penerimaan teknologi dan tindakan beralasan dalam penerapan video banking di PT Bank CIMB Niaga)

Septiady, Wredy (2017) Penerimaan teknologi komunikasi (studi model penerimaan teknologi dan tindakan beralasan dalam penerapan video banking di PT Bank CIMB Niaga). Masters thesis, Universitas Pelita Harapan.

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Abstract

Now days Technology Re-invention & Development generate delivery of information so rapid which Influence much on business. Banking Industry re engineer its information technology to fulfill customer needs which is the availability of customer services face to face through video banking in CIMB Bank. By Implement Video Banking, CIMB Bank will make customers easier to communicate with the bank either in weekend or weekdays. These research used qualitative approach through customers survey in using video banking. Easiness variable and customer benefit in Communication Technology Acceptance at CIMB Bank as an outcome of this research. / Perkembangan dan kemajuan teknologi komunikasi disegala bidang membuat semua proses penyampaian informasi menjadi semakin cepat, dampak yang besar karena kemajuan teknologi komunikasi ini pun terjadi disegala bidang bisnis. Dunia perbankan melakukan pembaruan teknologi komunikasi untuk memenuhi kebutuhan dan keinginan nasabahnya salah satunya adalah dengan layanan video banking pada PT Bank CIMB Niaga. Penerapan teknologi video banking ini bertujuan lebih memudahkan berkomunikasi dan memberikan manfaat kepada nasabah-nasabahnya. Peneliltian ini menggunakan pendekatan kuantitatif dengan memberikan survei kepada para nasabah yang telah menggunakan video banking dalam berkomunikasi dan bertransaksi di CIMB Niaga. Hasil yang diperoleh dalam penelitian ini adalah variabel kemudahan dan manfaat akan memberikan dampak yang besar terhadap penerimaan teknologi komunikasi video banking di Bank CIMB Niaga.

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