Pengaruh kemasan, kelompok acuan, iklan TV terhadap kesadaran merek dan intensi anak-anak untuk membeli Snack.

Hidayat, Christine K (2010) Pengaruh kemasan, kelompok acuan, iklan TV terhadap kesadaran merek dan intensi anak-anak untuk membeli Snack. Masters thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Hidayat, Christine KUNSPECIFIEDUNSPECIFIED
Additional Information: T 19-08 HID p
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 21 May 2021 06:14
Last Modified: 21 May 2021 06:14
URI: http://repository.uph.edu/id/eprint/32024

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