Peran citra merek, keterlibatan produk, dan pengetahuan produk terhadap perilaku konsumen dalam pembelian barang tiruan bermerek.

Olivia, Olivia (2012) Peran citra merek, keterlibatan produk, dan pengetahuan produk terhadap perilaku konsumen dalam pembelian barang tiruan bermerek. Masters thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Olivia, OliviaUNSPECIFIEDUNSPECIFIED
Additional Information: T 19-09 OLI p
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 21 May 2021 06:17
Last Modified: 21 May 2021 06:17
URI: http://repository.uph.edu/id/eprint/32127

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