Pengaruh social motivation terhadap brand loyalty dan brand equity yang dimoderasi oleh product knowledge dan self congruity pada pengguna smartphone

Yohanes, Yohanes (2013) Pengaruh social motivation terhadap brand loyalty dan brand equity yang dimoderasi oleh product knowledge dan self congruity pada pengguna smartphone. Masters thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Yohanes, YohanesUNSPECIFIEDUNSPECIFIED
Additional Information: T 19-11 YOH p
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 21 May 2021 06:22
Last Modified: 21 May 2021 06:22
URI: http://repository.uph.edu/id/eprint/32687

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