Relasi antara idealism, relativism, risk aversion, kebutuhan konsumen terhadap salespeople, dan distrust terhadap online retailer

Reyner, Reyner (2016) Relasi antara idealism, relativism, risk aversion, kebutuhan konsumen terhadap salespeople, dan distrust terhadap online retailer. Masters thesis, Universitas Pelita Harapan.

[img] Text (Title)
Title.pdf

Download (328kB)
[img] Text (Abstract)
Abstract.pdf

Download (313kB)
[img] Text (ToC)
ToC.pdf

Download (363kB)
[img] Text (Chapter 1)
Chapter 1.pdf
Restricted to Registered users only

Download (337kB)
[img] Text (Chapter 2)
Chapter 2.pdf
Restricted to Registered users only

Download (456kB)
[img] Text (Chapter 3)
Chapter 3.pdf
Restricted to Registered users only

Download (360kB)
[img] Text (Chapter 4)
Chapter 4.pdf
Restricted to Registered users only

Download (711kB)
[img] Text (Chapter 5)
Chapter 5.pdf
Restricted to Registered users only

Download (321kB)
[img] Text (Bibliography)
Bibliography.pdf

Download (327kB)
[img] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only

Download (502kB)

Abstract

This study examines the influence of two important consumer characteristics (ethical ideology and risk aversion) on consumers’ ethically-based distrust of online retailers. Also, the moderating role of consumer’s need for personal contact with sales staff is tested with SmartPLS 3 software. Consumer distrust is only recently beginning to be perceived as an important e-commerce issue and, unlike online trust, the nature and role of distrust is much less established. Results from 100 online and 100 offline consumers confirm that relativist-based ethical ideology is strongly and positively related to consumers’ distrust. Interestingly, the research finding shows that positive effect of relativism on consumer’s distrust is moderated by consumers’ need for personal interaction, which is more pronounced for those consumers with a low need for personal interaction with retail salespeople. The other interesting finding from this study is risk aversion does not have significant influence to both idealism and relativism. These finding shows that ethical ideologies do not always have influence on risk aversion / Penelitian ini diadakan untuk menganalisis pengaruh dari dua karakteristik perilaku konsumen (ethical ideology dan risk aversion) terhadap ketidakpercayaan secara etika konsumen terhadap online retailers, selain itu peran dari efek moderasi kebutuhan konsumen terhadap interaksi personal dengan karyawan toko juga dianalisis dengan menggunakan aplikasi SmartPLS 3. Isu consumer distrust pada saat ini mulai dianggap sebagai masalah penting dalam e-commerce dan, tidak seperti online trust, sifat dasar dan peran distrust masih belum pasti. Hasil uji dari 100 konsumen online dan 100 konsumen offline menkonfirmasi bahwa relativism memiliki relasi yang positif dan kuat terhadap consumers’ distrust. Efek positif dari relativism terhadap online distrust ternyata dimoderasi oleh kebutuhan konsumen terhadap interaksi personal, yang efeknya lebih kuat terhadap mereka yang tidak terlalu membutuhkan interaksi personal daripada mereka yang lebih membutuhkan. Hasil selanjutnya adalah risk aversion tidak memiliki pengaruh yang signifikan terhadap kedua ethical ideology di penelitian ini yaitu idealism dan relativism

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Reyner, ReynerUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
ContributorParlinggoman, Moses LorensiusUNSPECIFIEDUNSPECIFIED
Subjects: K Law > K Law (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 08 Jul 2019 08:17
Last Modified: 08 Jul 2019 08:17
URI: http://repository.uph.edu/id/eprint/3825

Actions (login required)

View Item View Item