Keinginan konsumen menggunakan m-payment melalui Smart phone untuk memfasilitasi transaksi online retail

Wijayanto, Harie (2017) Keinginan konsumen menggunakan m-payment melalui Smart phone untuk memfasilitasi transaksi online retail. Masters thesis, Universitas Pelita Harapan.

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Abstract

Indonesia adalah salah satu negara dengan pertumbuhan online retail berbasis B2C dan C2C terbesar di dunia, khususnya m-commerce. Namun kemajuan ini tidak diimbangi perkembangan m-payment sebagai pendukungnya. Sistem pembayaran online Indonesia masih banyak ditransaksikan manual melalui Cash on Delivery. Tingkat penggunaan m-payment dan indeks kesiapan m-payment Indonesia terendah di Asia Tenggara. Penyebabnya adalah kurangnya keinginan konsumen mengadopsinya Penelitian ini bertujuan mengetahui faktor-faktor yang mempengaruhi keinginan konsumen mengggunakan m-payment melalui smart phone setelah membeli barang atau jasa melalui m-commerce. Survei online dilakukan terhadap responden dari “Forum pengguna Handphone & Tablet - Android Indonesia” di Kaskus, forum online terbesar di Indonesia. Analisis data dilakukan menggunakan metode PLS-SEM melalui aplikasi SmartPLS Ver. 2.0 M3. Hasil penelitian menyimpulkan bahwa keinginan konsumen menggunakan m-payment melalui smart phone dipengaruhi secara dominan oleh trust, diikuti oleh mobile self efficacy dan perceived ease of use yang pengaruhnya lebih kecil. Sementara personal innovativeness dan perceived usefulness ternyata tidak mempengaruhi keinginan konsumen. Pada akhirnya, walaupun konsumen yakin dan mampu menggunakan m-payment melalui smart phone karena dianggap mudah, namun konsumen tidak akan melakukannya sampai ada kepercayaan / Indonesia is one of country with biggest growth for B2C and C2C mobile online retail in the world, especially m-commerce. However the advancement of m-commerce is not followed by mature development of m-payment transaction. Online payment system in Indonesia mainly still performing manually by Cash on Delivery. Adoption level of m-payment and m-payment readiness index put Indonesia in bottom position within South East Asia. Low adoption of m-payment is due to consumer willingness behaviour. Purpose of the research to get understanding of factors influence Indonesia’s consumer willingness to m-payment using smart phone after purchase goods or services by m-commerce. Online survey targeting respondents from “Handphone & Tablet-Android Indonesia user Forum” at Kaskus, an Indonesia largest forum. Data analysis of research is facilitated using PLS-SEM method with SmartPLS Ver. 2.0 M3 software. The final result conclude consumer willingness to m-payment using smart hone is dominantly influenced by Trust factor, followed by Mobile Self Efficacy and Perceived Ease of Use with lesser impact. Surprisingly, Personal Innovativeness and Perceived Usefulness have no influence to willingness to use m-payment. At the end, eventhough consumer have high level of confidence to perform m-payment as it perceived easy but consumers would not realize m-payment until they have trust

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Wijayanto, HarieUNSPECIFIEDUNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
ContributorJong, Martinus Tjhia TjenUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Keinginan Konsumen; M-Payment; Smart Phone; Online Retail; M-Commerce; Trust; Personal Innovativeness; Ease Of Use; Usefulness; Mobile Self Efficacy
Subjects: K Law > K Law (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Ms Devy Christiany Zega
Date Deposited: 03 Jul 2019 03:23
Last Modified: 03 Jul 2019 03:23
URI: http://repository.uph.edu/id/eprint/3874

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