Tifany, Annisa (2017) Analisa faktor-faktor yang mempengaruhi intention to adopt bagi non- users internet banking dengan gender, age, income, dan internet experience sebagai variabel moderator. Masters thesis, Universitas Pelita Harapan.
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Abstract
Tingkat pengguna internet di Indonesia sudah melebihi dari setengah total populasi penduduk, dengan adanya peningkatan tersebut maka pemerintah berusaha untuk mewujudkan perbankan digital melalui berbagai macam media dan salah satunya adalah internet banking. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang menentukan niat dasar non-users untuk mengadopsi internet banking seperti, perceived value, perceived usefulness, attitude, perceived ease of use, subjective norms, perceived behavioural control dan dengan variabel moderasi gender, age, income, dan internet experience. Penelitian ini menggunakan metode survey yang dilakukan terhadap non-users IB. Teknik pengambilan sampel yang digunakan adalah non-probability sampling yaitu judgemental sampling. Metode analisis data menggunakan SEM dengan SmartPLS 3.0. Hasil penelitian ini ditemukan bahwa perceived usefulness dan attitudes memiliki pengaruh yang dominan terhadap adoption intention serta hasil akhir untuk variabel moderasi terbukti tidak signifikan terhadap faktor-faktor yang mempengaruhi adoption intention / The rate of internet users in Indonesia already exceeds half of the total population, with the increase in the government then trying to realize digital banking through various media and one of them is internet banking. This study aims to determine the factors that determine the basic intentions of non-users to adopt internet banking such as perceived value, perceived usefulness, attitude, perceived ease of use, subjective norms, perceived behavioral control and with gender, age, income, and internet experience as a moderator variable. This research uses survey method to non-users of IB. The sampling technique used is non-probability sampling that is judgmental sampling. Methods of data analysis using SEM with SmartPLS 3.0. The results of this study found that perceived usefulness and attitudes have dominant influence on adoption intention and final result for moderation variable proved not significant to factors influencing adoption intention
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | Internet Banking; Perceived Usefulness; Perceived Value; Perceived Ease of Use; Subjective Norms Attitudes, Perceived Behavioural Control, Gender, Age, Income, Internet Experience | ||||||||
| Subjects: | K Law > K Law (General) | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Ms Devy Christiany Zega | ||||||||
| Date Deposited: | 08 Jul 2019 08:25 | ||||||||
| Last Modified: | 08 Jul 2019 08:25 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/3890 |
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