Tjiptohardojo, Adrian Clarence (2021) Pengaruh market orientation, technology orientation, entrepreneurial orientation, innovation terhadap firm performance pada industri kontraktor di Bali. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini dilakukan untuk mengetahui pengaruh market orientation, technology orientation, entrepreneurial orientation, innovation terhadap firm performance pada industry kontraktor di Bali. Penelitian ini merupakan penelitian kuantitatif dengan metode purposive sampling yaitu disebarkan kepada responden yang bekerja pada perusahaan kontraktor dan sudah memegang jabatan sebagai pengambil keputusan di perusahaan serta para pemilik perusahaan itu sendiri. Selain itu perusahaan tersebut memiliki minimal karyawan sebanyak 2 orang dan sudah berjalan minimal selama 2 tahun. Kuesioner dibagikan kepada 200 responden di Bali. Hasil dari penelitian ini menunjukkan bahwa proactive market orientation, responsive market orientation, technology orientation, dan entrepreneurial orientation berpengaruh terhadap radical innovation. Pengaruh yang sama juga berlaku untuk proactive market orientation dan responsive market orientation terhadap incremental orientation. Sedangkan technology orientation dan entrepreneurial orientation tidak berpengaruh terhadap incremental innovation. Untuk radical innovation berpengaruh terhadap firm performance sedangkan incremental innovation tidak bepengaruh terhadap firm performance.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | market orientation; technology orientation; entrepreneurial orientation; innovation; firm performance; Bali; kontraktor. | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 11410 not found. | ||||||||
Date Deposited: | 16 Jul 2021 10:31 | ||||||||
Last Modified: | 25 Jan 2024 08:06 | ||||||||
URI: | http://repository.uph.edu/id/eprint/40551 |
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