Lie, Pieter (2021) Penerapan digital marketing yang dilakukan oleh pt cekindo dalam meningkatkan brand awareness = Application of digital marketing used by pt cekindo in increasing brand awareness. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Kegiatan dan fungsi Digital Marketing harus dimanfaatkan secara baik oleh setiap perusahaan yang ingn berkembang. Penggunaan Sosial Media yang semakin meningkat telah mengubah kebiasaan pengguna internet selama 20 tahun terakhir. Digital Marketing tidak hanya berperan dalam meningkatkan penjualan perusahaan saja, namun Digital Marketing juga telah dimanfaatkan untuk membangun Brand Awareness suatu perusahaan.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Digital Marketing; Brand Awareness; Sosial Media | ||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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Depositing User: | Users 19086 not found. | ||||||||
Date Deposited: | 23 Jul 2021 11:00 | ||||||||
Last Modified: | 14 Mar 2022 03:19 | ||||||||
URI: | http://repository.uph.edu/id/eprint/40723 |
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