Penerapan digital marketing yang dilakukan oleh pt cekindo dalam meningkatkan brand awareness = Application of digital marketing used by pt cekindo in increasing brand awareness

Lie, Pieter (2021) Penerapan digital marketing yang dilakukan oleh pt cekindo dalam meningkatkan brand awareness = Application of digital marketing used by pt cekindo in increasing brand awareness. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kegiatan dan fungsi Digital Marketing harus dimanfaatkan secara baik oleh setiap perusahaan yang ingn berkembang. Penggunaan Sosial Media yang semakin meningkat telah mengubah kebiasaan pengguna internet selama 20 tahun terakhir. Digital Marketing tidak hanya berperan dalam meningkatkan penjualan perusahaan saja, namun Digital Marketing juga telah dimanfaatkan untuk membangun Brand Awareness suatu perusahaan.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Lie, PieterNIM01041170142pl70142@student.uph.edu
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTangdilintin, PaulusNIDN8871220016UNSPECIFIED
Uncontrolled Keywords: Digital Marketing; Brand Awareness; Sosial Media
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 19086 not found.
Date Deposited: 23 Jul 2021 11:00
Last Modified: 14 Mar 2022 03:19
URI: http://repository.uph.edu/id/eprint/40723

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