Risella, Yesselyn (2021) The effect of intrapreneurial orientation towards sales performance at PT. Indokencana Sateriajaya. Bachelor thesis, Universitas Pelita Harapan.
![]() |
Text (Title)
Title.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (593kB) |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (132kB) | Preview |
|
![]() |
Text (ToC)
ToC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (366kB) |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (359kB) | Preview |
|
![]() |
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (292kB) |
|
![]() |
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (450kB) |
|
![]() |
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (795kB) |
|
![]() |
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (182kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (151kB) | Preview |
|
![]() |
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (536kB) |
Abstract
In responding to the main problem of PT. Indokencana Sateriajaya, decline in sales performance, an intrapreneur orientation is needed. The need for intrapreneur orientation is very important as the company needs to find products with new trends, then innovate products and provide effective marketing methods. With good intrapreneur orientation, the company hopes that it will be able to support sales and achieve target set. Intrapreneurship takes ideas from leaders and employees together to be able to provide views and ideas on strategies that can be used to improve the company's sales performance. Intrapreneurship is a concept that a business owner can encourage and understand his employees for providing ideas to developed business. Intrapreneurship orientation is a step taken in providing ideas or ideas for organizational growth and development. The writer uses descriptive research and casual research. Data analysis methods used in this research are descriptive statistic, validity test, reliability test, normality test, linearity test, heteroscedasticity test, coefficient of determination, simple linear regression equation, and t-test. Based on the results, it can be seen that intrapreneurial orientation has a significant effect on sales performance at PT Indokencana Satria Jaya The conclusion of this research is intrapreneurial orientation has positive influence towards sales performance at PT. Indokencana Sateriajaya. By paying more attention to intrapreneurial orientation, it is hoped that the company can improve its sales performance for the development of the company's sales./Pada permasalahan utama pada PT. Indokencana Sateriajaya dalam merespon penurunan kinerja penjualan yang dilakukan oleh perusahaan, maka diperlukan strategi yang baik dari orientasi intrapreneur dalam menjaga kondisi penjualan. Kebutuhan akan orientasi intrapreneur sangat penting untuk menemukan produk dengan trend baru, kemudian melakukan inovasi produk dan metode pemasaran yang efektif. Dengan orientasi intrapreneur yang baik diharapkan mampu mendukung penjualan dan diharapkan dapat mencapai target yang telah ditetapkan oleh perusahaan. Dibutuhkan ide dari pimpinan dan karyawan secara bersama untuk dapat memberikan pandangan dan ide tentang strategi yang dapat digunakan untuk meningkatkan kinerja penjualan perusahaan. Intrapreneurship adalah sebuah konsep yang dapat mendorong dan memahami para pekerjanya oleh pemilik bisnis untuk memberikan ide-ide untuk mengembangkan bisnis.Orientasi intrapreneurship merupakan langkah yang dilakukan dalam memberikan ide atau gagasan untuk tumbuh kembang organisasi. Jenis penelitian yang penulis lakukan adalah penelitian deskriptif dan penelitian kasual.Metode analisis data yang digunakan dalam penelitian ini adalah statistik deskriptif, uji validitas, uji reliabilitas, uji normalitas, uji linieritas, uji heteroskedastisitas, koefisien determinasi, persamaan regresi linier sederhana, dan uji t. Berdasarkan hasil dari penelitian dapat diketahui bahwa orientasi intrapreneurial berpengaruh signifikan terhadap kinerja penjualan pada PT Indokencana Satria Jaya. Kesimpulan dari penelitian ini adalah orientasi intrapreneurial berpengaruh positif terhadap kinerja penjualan pada PT. Indokencana Sateriajaya.Dengan memperhatikan orientasi intrapreneurial diharapkan perusahaan dapat meningkatkan kinerja penjualannya untuk perkembangan penjualan perusahaan.
Item Type: | Thesis (Bachelor) | ||||||||
---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||
Contributors: |
|
||||||||
Uncontrolled Keywords: | intrapreneurial orientation, sales performance | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
||||||||
Depositing User: | Users 11766 not found. | ||||||||
Date Deposited: | 14 Aug 2021 14:13 | ||||||||
Last Modified: | 18 Jan 2022 05:55 | ||||||||
URI: | http://repository.uph.edu/id/eprint/41468 |
Actions (login required)
![]() |
View Item |