Analisis pengaruh motivasi, kreativitas, inovasi, latar belakang keluarga dan karakteristik Generasi Z terhadap minat berwirausaha pada mahasiswa Universitas Pelita Harapan

Dwinata, Benni Chandra (2021) Analisis pengaruh motivasi, kreativitas, inovasi, latar belakang keluarga dan karakteristik Generasi Z terhadap minat berwirausaha pada mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tingginya angka pengangguran di Indonesia berbanding terbalik dengan rendahnya jumlah wirausaha, artinya semakin rendah jumlah wirausaha, maka semakin tinggi angka pengangguran. Berdasarkan data Badan Pusat Statistik sekitar 19,57% penduduk yang memiliki usaha sendiri. Namun, peningkatan kelas UMKM ke wirausaha masih rendah, yaitu sebesar 3,47%. Hasil tracer study 2019 yang dilakukan UPH juga menyatakan bahwa hanya sebesar 5,84% yang memiliki usaha sendiri. Permasalahan yang ditemukan adalah rendahnya minat wirausaha pada mahasiswa. Maka penelitian ini bertujuan untuk mengetahui hal apa yang menyebabkan rendahnya minat wirausaha pada mahasiswa, terutama pada mahasiswa UPH. Pada penelitian kali ini, digunakan variabel motivasi, kreativitas, inovasi, latar belakang keluarga dan karakteristik generasi-z sebagai faktor yang mempengaruhi minat wirausaha mahasiswa. Pengumpulan data dilakukan menggunakan kuesioner. Data hasil kuesioner diolah dengan aplikasi SPSS for Windows 22.0 dan statistik deskriptif. Berdasarkan hasil pengolahan data yang telah dilakukan, diketahui bahwa variabel motivasi berpengaruh sebesar 28,5%, kreativitas berpengaruh sebesar 32%, inovasi berpengaruh sebesar 27,3%, latar belakang keluarga berpengaruh sebesar 16,3%, dan karakteristik berpengaruh sebesar 44,5% terhadap minat wirausaha. Variabel motivasi, kreativitas dan inovasi secara simultan berpengaruh sebesar 40,3% terhadap minat wirausaha dan sisanya 59,7% dipengaruhi oleh faktor lain yang tidak digunakan pada penelitian ini. / The high unemployment rate in Indonesia is inversely proportional to the low number of entrepreneurs, meaning that the lower the number of entrepreneurs, the higher the unemployment rate. Based on data from the Central Bureau of Statistics, about 19.57% of the population who have their own business. However, the increase in the class of MSMEs to entrepreneurs is still low, which is 3.47%. The tracer study results in 2019 conducted by UPH also stated that only 5.84% have their own business. The problem found was the low interest of entrepreneurship in students. Therefore, this study aims to find out what causes low entrepreneurial interest in students, especially in UPH students. In this study, variables of motivation, creativity, innovation, family background and generation-z characteristics were used as factors that influenced students' entrepreneurial interests. Data collection is done using questionnaires. Questionnaire data is processed with SPSS for Windows 22.0 application and descriptive statistics. Based on the results of data processing that has been done, it is known that motivation variables influenced by 28.5%, creativity influenced by 32%, innovations influenced by 27.3%, family background influenced by 16.3%, and characteristics influenced by 44.5% to entrepreneurial interests. Variables of motivation, creativity and innovation simultaneously influenced 40.3% of entrepreneurial interests and the remaining 59.7% were influenced by other factors not used in this study.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Dwinata, Benni ChandraNIM01033170037bennychandra12345@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorPanjaitan, AndryNIDN0327127301UNSPECIFIED
Uncontrolled Keywords: Wirausaha; minat wirausaha; motivasi; kreativitas; inovasi; latar belakang keluarga dan karakteristik generasi z
Subjects: T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Current > Faculty/School - UPH Karawaci > Faculty of Science and Technology > Industrial Engineering
Depositing User: Users 19166 not found.
Date Deposited: 16 Aug 2021 08:59
Last Modified: 28 Feb 2022 15:36
URI: http://repository.uph.edu/id/eprint/41498

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