Strategi diplomasi pariwisata premium pulau Komodo sebagai perwujudan tujuan pembangunan berkelanjutan pada pemerintahan Joko Widodo

Mau, Elia (2021) Strategi diplomasi pariwisata premium pulau Komodo sebagai perwujudan tujuan pembangunan berkelanjutan pada pemerintahan Joko Widodo. Masters thesis, Universitas Pelita Harapan.

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Abstract

Dalam mewujudkan agenda global Sustainable Development Goals (SDGs), negara-negara di dunia berkomitmen untuk mengimplementasikan 17 tujuan dan 169 target yang diharapkan dapat dicapai pada tahun 2030. Sebagai perwujudan dari pembangunan internasional, pemerintah Indonesia berkomitmen untuk menjadikan pariwisata sebagai sektor unggulan pembangunan ekonomi nasional, khususnya di bawah naungan payung diplomasi pariwisata Wonderful Indonesia. Hal ini kemudian dimanifestasikan oleh Pemerintah Republik Indonesia dengan menjadikan Pulau Komodo sebagai salah satu daerah prioritas pembangunan pariwisata Super Premium. Destinasi Pariwisata Taman Nasional Komodo di Nusa Tenggara Timur sangat berpotensi untuk meningkatkan kesejahteraan masyarakat lokal serta berpeluang meningkatkan ekonomi nasional. Pemerintah Indonesia perlu memperhatikan dampak-dampak negatif yang juga berpeluang merusak lingkungan, menciptakan ketimpangan serta perubahan budaya. Dalam penelitian ini, teknik pengumpulan data dilakukan melalui pendekatan deskriptif kualitatif berdasarkan data primer dan sekunder yang diperoleh melalui studi kepustakaan dan wawancara dengan pemangku kepentingan. Hasil peroleh data dianalisis menggunakan deskriptif kualitatif yang dikombinasikan dengan teknik analisis SWOT. Berdasarkan analisis tersebut diketahui beberapa strategi diplomasi pariwisata premium Pulau Komodo yang diterapkan oleh pemerintah Indonesia sebagai berikut: (1) Strategi diplomasi, (2) Strategi Nation Brand, (3) Strategi peningkatan promosi, (4) Strategi pengembangan segmentasi pasar, (5) Strategi Kemitraan antara Pemerintah dan Pelaku Pariwisata dan (6) Strategi Pemetaan Teknologi. Dari strategi-strategi tersebut terdapat beberapa (kekuatan, kelemahan, peluang, dan ancaman) yang ditemukan dalam penelitian ini 9sebagai berikut: kekuatan (Keberadaan Komodo, Warisan Dunia, Tujuh Keajaiban Dunia). Kelemahan (Human Development Index, Sarana Pendidikan, Pembangunan Bersifat Parsial dan Liberal) Peluang (terdapat dua peluang yaitu peluang yang berpotensi Mendukung dan Menghambat), Ancaman. (Jurassic Park Lingkungan, Komodo, Kebudayaan dan Menciptakan Ketimpangan). Oleh sebab itulah Pembangunan Pariwisata Super Premium Pulau Komodo (PPSPPK) harus diimplementasikan melalui diplomasi dan kerjasama dengan menekankan pada pemerintahan yang baik dan berkualitas (Good Government). / To achieve the global agenda on Sustainable Development Goals (SDGs) the countries in the world commit to Implement 17 Goals and 169 targets which is expected to reach out in 2030. As a manifestation from the international development the Indonesian government also commit to create the tourism become a leading sector on national economic development in diplomacy of wonderful Indonesia.These things are manifest by the Government of Indonesian to create the Komodo island as one of the priority areas for super premium tourism development. The destination of Komodo National Park in NTT is really potential to achieve the local society prosperity and also can be achieving the national economy. The Indonesian government need to focus on negative impacts that also have the opportunity to damage the environment, create inequality and cultural change. On this observation writing, data collecting is did using descriptive qualitative approach based on primer and secunder which is found in document analysis and interview to the stakeholders. The result is analyzed using descriptive qualitative combined with the SWOT analysis to know (Strength, Weakuess, Opportunity and treatment). Based on that analysis lts found some strategies on a premium tourism in Komodo Island decided by the Indonesian government that are: (1) Diplomacy strategy, (2) Nation Brand strategy, (3) Promote achievement strategy, (4) Markets segmentation development strategy, (5) the Bilateral strategy between Government and the doer I Agent in Tourism, and (6) Technology mapping strategy. From these strategies, there are several (strengths, weaknesses, opportunities, and threats) found in this studyas follows: strength (Existence of Komodo, World Heritage, Seven Wonders of the World). Weaknesses (Human Development Index, Education Facilities, Partial and Liberal Development) Opportunities (there are two opportunities, namely opportunities that have the potential to support and hinder), Threats. (Jurassic Park, Environment, Komodo, Culture and Creating Inequality). That's why sustainable tourism development in Komodo Island must be implemented through diplomacy and cooperation with an emphasis on good government to create good regulation for achieve our common.

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Mau, EliaNIM01688190009Eliayohanis06@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorLiwe, AmeliaNIDN0309047405amelia.liwe@uph.edu
Uncontrolled Keywords: tujuan pembangunan berkelanjuta ; pariwisata ; strategi ; diplomasi
Subjects: J Political Science > JZ International relations
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of International Relations
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of International Relations
Depositing User: Users 19348 not found.
Date Deposited: 22 Aug 2021 11:28
Last Modified: 14 Mar 2022 10:47
URI: http://repository.uph.edu/id/eprint/42100

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