Faktor Kognitif, Afektif, dan Keinginan Dalam Memprediksi Niat Berwisata Domestik: Aplikasi Dari Model of Goal-Directed Behavior = Cognitive, affective, and desire factors in predicting domestic travel intention: application of the model of goal-directed behavior

Grady, Ericko (2021) Faktor Kognitif, Afektif, dan Keinginan Dalam Memprediksi Niat Berwisata Domestik: Aplikasi Dari Model of Goal-Directed Behavior = Cognitive, affective, and desire factors in predicting domestic travel intention: application of the model of goal-directed behavior. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Niat didefinisikan sebagai seberapa keras seseorang bersedia berusaha dan seberapa besar tekad seseorang untuk bertindak. Maka dari itu, niat berkunjung adalah kesediaan wisatawan untuk mengunjungi suatu destinasi. Penelitian ini dilaksanakan untuk memahami fenomena penurunan jumlah kunjungan para wisatawan domestik. Tujuan dari penelitian ini adalah untuk membangun adopsi dari teori dan model untuk mengeksplorasi keterkaitan antara sikap, norma subjektif, kontrol perilaku yang dirasakan, emosi yang secara positif diantisipasi, emosi yang secara negatif diantisipasi, keinginan dan niat. Penelitian ini menggunakan metode kuantitatif dan teknik pengumpulan data dengan menyebar kuesioner elektronik dengan menggunakan metode sampling non probabilitas yaitu, sampling bertujuan. Sampel yang diambil untuk penelitian ini adalah 209 responden. Data tersebut diperoleh dan dianalisis menggunakan PLS-Structural Equation Modeling dengan alat analisis SmartPLS 3. Dalam penelitian ini terdapat delapan hipotesis dan dua diantaranya tidak didukung. Penelitian ini memberikan implikasi teoritis, implikasi manajerial, dan saran untuk penelitian selanjutnya. Kata kunci: sikap, norma subjektif, kontrol perilaku yang dirasakan, emosi yang secara positif diantisipasi, emosi yang secara negatif diantisipasi, keinginan dan niat. Referensi: 82 (1977-2021) / Ericko Grady (01011180249) Cognitive, Affective, and Desire Factors in Predicting Domestic Travel Intention: Application of the Model of Goal-Directed Behavior (XVIII + 162 pages: 14 figures; 32 tables; 17 appendices) Intention is defined as how hard a person is willing to try and how determined a person is to act. Therefore, the intention to visit is the willingness of tourists to visit a destination. This study was conducted to understand the phenomenon of the decline in the number of visits by domestic tourists. The aim of this study is to build upon the adoption of theories and models to explore the interrelationships between attitudes, subjective norms, perceived behavioral control, positively anticipated emotions, negatively anticipated emotions, desires and intentions. This study uses quantitative methods and data collection techniques by distributing electronic questionnaires using a non-probability sampling method, namely, purposive sampling. The samples taken for this study were 209 respondents. The data were obtained and analyzed using PLS-Structural Equation Modeling with the SmartPLS 3 analysis tool. In this study, there were eight hypotheses and two of them were not supported. This research provides theoretical implications, managerial implications, and suggestions for further research. Keyword: attitude, subjective norm, perceive behavioral control, positive anticipated emotion, negative anticipated emotion, desire, intention. Reference: 82 (1977-2021)

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