Chrishanty, Tifany (2021) Faktor-faktor yang mempengaruhi keunggulan kompetitif rumah makan taman kenten di Kota Palembang selama pandemi covid-19. Bachelor thesis, Universitas Pelita Harapan.
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Title)
Title.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (817kB) |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (156kB) | Preview |
|
|
Text (ToC)
ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (922kB) | Preview |
|
|
Text (Chapter 1)
Chapter 1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (927kB) | Preview |
|
|
Text (Chapter 2)
Chapter 2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter 3)
Chapter 3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) |
|
|
Text (Chapter 4)
Chapter 4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter 5)
Chapter 5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (427kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (37MB) |
Abstract
Rumah Makan Taman Kenten adalah bisnis keluarga yang bergerak di bidang kuliner yang berlokasi di Palembang dan sudah berjalan selama 4 tahun. Di masa pandemi COVID-19 ini, Rumah Makan Taman Kenten sedang berusaha agar dapat tetap bertahan dan kompetitif di industri makanan dan minuman di Palembang. Penelitian ini berfokus untuk menganalisa apa saja faktor yang memengaruhi keunggulan kompetitif dari Rumah Makan Taman Kenten. Strategi yang digunakan dalam penelitian ini adalah single case study. Teknik pengumpulan data yang digunakan adalah melalui wawancara, observasi, serta field notes. Peneliti membentuk sebuah mini-model theory yang dapat membantu Rumah Makan Taman Kenten meningkatkan keunggulan kompetitifnya. Hasil dari penelitian ini adalah terdapat sembilan proposisi yang berkontribusi terhadap keunggulan kompetitif Rumah Makan Taman Kenten selama pandemi COVID-19 yaitu outdoor ambience, honesty, hard working, recipe standardization, belt-tightening, discount offer, social media marketing, daerah taste, dan service improvement.
| Item Type: | Thesis (Bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | Rumah makan; Bisnis keluarga; Keunggulan kompetitif; Studi kasus | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
||||||||
| Depositing User: | Users 14683 not found. | ||||||||
| Date Deposited: | 27 Dec 2021 13:53 | ||||||||
| Last Modified: | 25 Feb 2022 01:57 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/43887 |
Actions (login required)
 |
View Item |
