Hariono, Felicia Ivana (2021) Hubungan konten iklan media sosial, konten promosi penjualan, positive word of mouth dan citra merek terhadap niat berperilaku konsumen otomotif di Indonesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penggunaan kendaraan bermotor roda empat atau mobil untuk mobilisasi sehari
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | media sosial ; positive word of mouth ; promosi penjualan ; citra merek ; niat berperilaku ; merek otomotif | ||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 14616 not found. | ||||||||
| Date Deposited: | 13 Jan 2022 07:56 | ||||||||
| Last Modified: | 03 Mar 2022 22:09 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/44386 |
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- Hubungan konten iklan media sosial, konten promosi penjualan, positive word of mouth dan citra merek terhadap niat berperilaku konsumen otomotif di Indonesia. (deposited 13 Jan 2022 07:56) [Currently Displayed]
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