Siregar, Florentina M. Mahdalena (2021) ANTESEDEN DAN KONSEKUENSI DARI CO CREATION DAN CORPORATE SOCIAL RESPONSIBILITY PADA PELANGGAN TELKOMSEL. Bachelor thesis, Universitas Pelitah Harapan.
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Abstract
Dijaman dimana semua sudah menuju transparent dan digital, terutama disaat Covid-19 yang telah membuat orang kehilangan orang terdekat dan membuat ekonomi semakin memburuk. Hal ini pun membuat pelanggan mendorong perusahaan untuk berfokus menolong secara sosial dengan program corporate social responsibility (CSR) dan juga aktivitas seperti co-creation. Terutama pada Telkomsel yang semakin lama pelanggan mereka semakin menurun dan ini menyebabkan kurangnya loyalitas pada pelanggan. Apakah program yang mengikut sertakan seperti CSR dan co-creation dapat meningkatkan loyalitas pada pelanggan Telkomsel? Dalam penelitian ini akan menyelidiki lebih dalam hubungan antara CSR dan co-creation pada loyalitas pelanggan. Penelitian ini juga menyelidiki pengaruh co-creation pada kepercayaan pelanggan.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Corporate Social Responsibility, Co-creation, Loyalitas pelanggan, Kepercayaan pelanggan, SEM, PLS, Telkomsel, Indonesia | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 8263 not found. | ||||||||
Date Deposited: | 07 Feb 2022 07:53 | ||||||||
Last Modified: | 23 Mar 2022 02:30 | ||||||||
URI: | http://repository.uph.edu/id/eprint/44990 |
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