Fungsi public relations PT Zeno Stratcom Indonesia = Public relations function in PT Zeno Stratcom Indonesia

Gosal, Abdiel Kristian (2022) Fungsi public relations PT Zeno Stratcom Indonesia = Public relations function in PT Zeno Stratcom Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Komunikasi merupakan kegiatan sehari-hari yang dapat ditemukan dalam berbagai macam kegiatan. Komunikasi juga ditemukan dalam perusahaan perusahaan komersial. Perusahaan yang berskala besar biasanya memiliki kegiatan komunikasi di dalamnya dimana salah satunya adalah public relations. Perusahaan dapat menggunakan jasa PR Agency agar dapat bekerja secara efisien dan efektif. Saat ini, banyak yang beranggapan bahwa public relations merupakan hal yang sama dengan bidang lain. Oleh sebab itu sebuah kegiatan magang yang bertujuan untuk mencari tahu fungsi PR dalam sebuah PR Agency pun dilakukan. Kegiatan magang dilakukan di PT Zeno Stratcom Indonesia, sebuah PR Agency yang merupakan bagian dari DJE Holdings yang berlokasi di Menara Sentraya Jln. Iskandarsyah Raya No.1A, Melawai, Kebayoran Baru, Jakarta Selatang, DKI Jakarta. Kesimpulan yang didapat adalah bahwa PT Zeno Stratcom Indonesia telah menjalankan berbagai fungsi PR seperti menjalankan 2 dari empat model public relations yaitu press agentry / publicity dan two-way symmetric. Tim PR dari PT Zeno Stratcom Indonesia juga sudah masuk ke sub-sistem management yang bergerak sebagai penghubung antara klien dengan publik-nya dan juga membantu sub-sistem lainnya. / Communication is an activity that can be found in almost every kinds of daily-life activities. Communication can also be found in commercial companies. A big scale company may have numerous communication activities in which public relations is one of said activities. Companies can secure the service of a PR agency to help them work efficiently and effectively. Nowadays, many have the assumption that public relations is a similar activities like the rest. That is why an internship was conducted with the purpose to define PR functions in PR Agency. The internship was conducted at PT Zeno Stratcom Indonesia, a PR agency that is part of DJE Holdings holding company. It is located at Menara Sentraya, Jln Iskandarsyah Raya No. 1A, Melawai, Kebayoran Baru, Jakarta Selatan, DKI Jakarta. The conclusion is that PT Zeno Stratcom Indonesia has performed various PR functions such as w out of 4 public relations model namely: Press agentry / publicity and two-way symmetric. The PR team of PT Zeno Stratcom Indonesia were also part of the management sub-system that works as a connector between clients and its publics and also supporting other sub-systems.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Gosal, Abdiel KristianNIM00000025964gosal.abdiel@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorWardaningsih, Agustin DianaNIDN0320057505agustin.wardaningsih@uph.edu
Uncontrolled Keywords: Public relations; Public relations agency; Fungsi pr; Komunikasi
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 10227 not found.
Date Deposited: 17 Feb 2022 05:11
Last Modified: 17 Feb 2022 05:11
URI: http://repository.uph.edu/id/eprint/46342

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