Perancangan ulang desain identitas visual Yayasan Badak Indonesia (YABI) = Visual identity redesign for Yayasan Badak Indonesia (YABI)

Therisnajaya, Kimberly Mulia (2022) Perancangan ulang desain identitas visual Yayasan Badak Indonesia (YABI) = Visual identity redesign for Yayasan Badak Indonesia (YABI). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Yayasan Badak Indonesia (YABI) adalah sebuah organisasi perlindungan hewan badak satu-satunya di Indonesia. YABI khususnya memantau, meneliti, serta menjalankan program-program konservasi untuk spesies Badak Jawa dan Sumatera dan wilayah habitatnya yang terdapat di Indonesia. Upaya tersebut disayangkan karena kurang baik dan konsisten penggunaan desain identitas visual yang ada, sehingga pengenalan identitas dan citra dari YABI kurang tersampaikan dengan baik. Maka dari itu makalah ini merupakan analisis serta pemaparan permasalahan mengenai identitas visual YABI. Metodologi yang digunakan dalam makalah ini adalah “5 Phase of Graphic Design Process” oleh Robin Landa. Selain itu penulis juga berencana untuk merancang ulang identitas visual YABI dengan harapan hasil rancangan ulang dapat membantu memperkenalkan ulang identitas YABI kepada masyarakat. Melalui makalah ini penulis berharap untuk mampu meneliti dan mendalami desain identitas visual yang ada dan untuk mengelaborasi hasil analisa dengan jelas. / Yayasan Badak Indonesia (YABI) is the only organization in Indonesia with a purpose to protect the Rhino species. YABI aims to monitor, study, and works on various conservative programs for Javanese and Sumatran Rhinos as well as their habitat in Indonesia. Such efforts are halted because of poor use of design and consistency, making YABI’s identity and image unrecognizable. Therefore, this paper contains a detailed analysis of the problem in YABI’s visual identity. The methodology used in this paper is “5 Phase of Graphic Design Process” by Robin Landa. Furthermore, this writer will also redesign YABI’s visual identity in hopes of reintroducing YABI’s identity. Through this paper this writer hopes to study and to elaborate from what has been analyzed.

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