Pengaruh effort expectancy, perceived usefulness, information quality, social influence dan trust terhadap repurchase intention layanan GrabFood

Andrian, Giovanna Putri (2022) Pengaruh effort expectancy, perceived usefulness, information quality, social influence dan trust terhadap repurchase intention layanan GrabFood. Masters thesis, Universitas Pelita Harapan.

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Abstract

Dengan perkembangan teknologi yang ada saat ini, semakin mudah melakukan transaksi secara online melalui aplikasi termasuk melakukan pemesanan makanan. Besarnya jumlah pengguna di Indonesia yang menggunakan aplikasi pesan-antar makanan menunjukkan besarnya potensi pasar di sektor ini. Penelitian ini bertujuan untuk menganalisis pengaruh effort expectancy, perceived usefulness, information quality, social influence dan trust terhadap repurchase intention layanan GrabFood. Analisis dilakukan dengan menggunakan metode partial least squares structural equation modeling (PLS-SEM) yang diperoleh dari 223 responden. Hasil penelitian menunjukkan bahwa perceived usefulness memiliki pengaruh yang paling signifikan terhadap repurchase intention, diikuti oleh trust dan effort expectancy sedangkan information quality dan social influence tidak memiliki pengaruh yang signifikan terhadap repurchase intention. / With the technology development that exists today, it is now easier to do online transactions including food ordering. There is a great market potential based on the large number of user in Indonesia that have used the online food delivery apps. This study was to examine the effect of effort expectancy, perceived usefulness, information quality, social influence and trust towards repurchase intention of GrabFood services. Analysis was conducted using partial least squares structural equationg modeling (PLS-SEM) by using data collected from 223 respondents. The result of this study indicates that perceived usefulness has the strongest effect towards repurchase intention, followed by trust and effort expectancy while information quality and social influence are not significantly related to repurchase intention.

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