Faktor-faktor yang memengaruhi variabel intention to purchase yang dimediasi oleh variabel attitude dan intention to engage

Wijaya, Johan Prapta (2018) Faktor-faktor yang memengaruhi variabel intention to purchase yang dimediasi oleh variabel attitude dan intention to engage. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title) Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (125kB)
	Text (Abstract) Abstract.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (313kB)
	Text (TOC) TOC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (747kB)
	Text (Chapter 1) Chapter 1.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text (Chapter 2) Chapter 2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)
	Text (Chapter 3) Chapter 3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text (Chapter 4) Chapter 4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB)
	Text (Chapter 5) Chapter 5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Bibliography) Bibliography.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB)

Abstract

Penelitian ini memiliki tiga tujuan utama. Tujuan yang pertama adalah untuk mengetahui apakah perceived usefulness, compatibility, enjoyment, credibility, peer communication berpengaruh positif terhadap consumers’ attitude toward engagement with retail brands through social media. Tujuan yang kedua adalah untuk mengetahui apakah consumers’ attitude toward engagement with retail brands through social media berpengaruh positif pada consumers’ intention to engage with retail brands through social media. Tujuan yang terakhir adalah untuk mengetahui apakah consumers’ intention to engage with retail brands through social media berpengaruh positif pada consumers’ intention to purchase through social media. Penelitian ini merupakan replikasi model dari penelitian sebelumnya yang dilakukan oleh Bianchi & Andrews (2018). Penelitian ini menggunakan pendekatan kuantitatif. Data diperoleh dari kuesioner yang terdiri dari 39 indikator. Sampel dari penelitian ini adalah 215 orang yang berdomisili di Jabodetabek, menggunakan media sosial instagram, dan mengikuti salah satu akun instagram milik retail brand. Pemilihan responden menggunakan desain sampel non probabilitas yang bersifat purposive sampling. Metode analisis yang digunakan adalah Partial Least Squares-Structural Equation Modeling (PLS�SEM) dengan program SmartPLS 3.0. Hasil dari penelitian ini menunjukan bahwa ke-7 hipotesis yang dibuat didukung. / This study has 3 main purposes. The first purpose of this study is to find out whether perceived usefulness, compatibility, enjoyment, credibility, peer communication is positively related to consumer attitudes towards engagement with retail brands through social media. The second purpose of this study us to find out whether consumer attitudes towards engagement with retail brand through social media is positively related to consumers' intention to engage with retail brands through social media. Furthermore, the third purpose of this study is to find out whether consumers intention to engage with retail brands through social media is positively related to consumers' intentions to purchase through social media. This study is a replication of the model from previous study conducted by Bianchi & Andrews (2018). This study uses quantitative approach and data is gathered through the distribution of the questionnaire, which consists of 39 indicators. Samples of this study were gathered from 215 respondents. The qualifications of the respondents are Jabodetabek based, Using social media Instagram, and follow at least one retail brand Instagram account. This study uses a non-probability sample design, which is purposive sampling. The analysis process used is Partial Least Squares-Structural Equation Modeling (PLS-SEM) and processed using SmartPLS 3.0 program. The results of this study indicate that the 7 hypotheses made are all supported.

Actions (login required)

View Item