Mutiara, Novrista (2018) Pengaruh sifat pelanggan (customer traits) dan faktor situasional (situational factors) terhadap pembelian impulsif (impulse buying) pada toko H&M. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk membuktikan pengaruh impulse buying tendency, shopping enjoyment tendency, materialism, person's situation, store environment, motivational activities by retailer, dan product attributes terhadap impulse buying pada toko H&M. Berdasarkan tujuan penelitian, ada 7 hipotesis yang akan diuji dalam penelitian ini. Penelitian dilakukan dengan cara menyebar kuisioner kepada 200 sampel yang merupakan pelanggan yang membeli produk H&M. Hasil dari jawaban responden diolah dengan menggunakan Structural Equation Model (SEM) dengan aplikasi SmartPLS untuk menguji model pengukuran dan model struktural. Hasil dari penelitian ini membuktikan bahwa impulse buying tendency. materialism, person's situation, dan Motivational activities by retailer berpengaruh positif terhadap impulse buying pada toko H&M sedangkan shopping enjoyment tendency, store environment, dan product attributes tidak memiliki pengaruh positif terhadap impulse buying pada toko H&M. Penelitian ini juga memperlihatkan bahwa impulse buying tendency memiliki pengaruh positif yang paling besar terhadap impulse buying yang dilakukan oleh pelanggan di toko H&M, sedangkan materialism memiliki pengaruh positif yang paling kecil terhadap impulse buying yang dilakukan oleh pelanggan di toko H&M.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Additional Information: | SK 11-14 GUN p; 31001000267253 | ||||||||
| Uncontrolled Keywords: | consumer traits; situational factors; impulse buying. | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Yanni Karina | ||||||||
| Date Deposited: | 16 Sep 2022 04:45 | ||||||||
| Last Modified: | 04 Dec 2023 06:10 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/50451 |
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