Tipologi komentar viewer pada social live streaming service (analisis netnografi pada teks komentar viewer nimo tv)

Udaya, Rendy Yehezkiel (2019) Tipologi komentar viewer pada social live streaming service (analisis netnografi pada teks komentar viewer nimo tv). Masters thesis, Universitas Pelita Harapan.

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Abstract

One form of participatory culture in the era of Web 2.0 is Social Live Streaming Service (SLSS). SLSS is a new platform used by users to interact with different from than other new media, using using audio / visual and text. SLSS has two main components: streamer and viewer and both of them interact by using audio visual from the streamer side and text from the viewer side. One of the SLSS the main attraction is the theme game, and in Indonesia Nimo Tv is the SLSS platform with the highest rating in the spesific topic of the game. Point of view used in the research is from viewer center in giving comments during the streaming timeframe. Using qualitative and netnography methods, the researcher mapped the typology of comments based on the types of participation of the online and spectator persona, as well as new findings that complement the two previous typologies. SLSS Nimo Tv consists of two types of comments on the type of online community participation (mingler and newbie), and four types of audience comments (The Curious, The Pupil, The Unsatisfied, dan The Assistant), and seven new findings (the attention seeker, the requester, the toxic, the rumour, the hashtag, comment repetitive and redudancy, the disappointment). / Salah satu bentuk budaya partisipasif pada era Web 2.0 adalah Social Live Streaming Service (SLSS). SLSS merupakan platform baru yang digunakan oleh pengguna untuk berinteraksi dalam bentuk yang berbeda dibandingkan media baru lainnya dengan menggunakan audio/visual dan teks. SLSS memiliki dua komponen utama yakni streamer dan viewer dan keduanya dapat saling berinteraksi dengan menggunakan audio visual dari sisi streamer dan teks dari sisi viewer. Salah satu tematik SLSS yang memiliki daya tarik utama adalah bertemakan game, dan di Indonesia Nimo Tv adalah platform SLSS dengan rating tertinggi dalam topik game. Adapun sudut pandang yang digunakan pada Penelitian adalah dari sisi viewer (viewer center) dalam memberikan komentarnya selama rentang waktu streaming. Dengan menggunakan pendekatan kualitatif dan metode netnografi, Peneliti memetakan tipologi komentar berdasarkan type of online community participation dan spectator persona, dan juga temuan baru yang melengkapi kedua tipologi sebelumnya. Hasil penelitian menunjukan bahwa pemetaan tipologi komentar pada SLSS Nimo Tv terdiri dari dua jenis komentar type of online community participation (mingler dan newbie), dan empat jenis komentar spectator persona (The Curious, The Pupil, The Unsatisfied, dan The Assistant), serta tujuh tipe komentar viewer game (Komentar Mencari Perhatian, Komentar Meminta, Komentar Negatif, Komentar Rumor, Komentar Tagar, Komentar Berulang dan Redudansi, Komentar Kekecewaan).

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