Analisis Pengaruh Faktor Individual, Faktor Lingkungan, dan Perilaku Kewirausahaan terhadap Kinerja Usaha Mikro, Kecil, Menengah (UMKM) di Jakarta

Lembono, Meicy Augustine (2022) Analisis Pengaruh Faktor Individual, Faktor Lingkungan, dan Perilaku Kewirausahaan terhadap Kinerja Usaha Mikro, Kecil, Menengah (UMKM) di Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh faktor individual, faktor lingkungan, dan perilaku kewirausahaan terhadap kinerja usaha pada pemilik UMKM di Jakarta. Subjek yang terdapat dalam penelitian ini adalah 170 responden yaitu individu dengan usaha yang dijalankan pada domisili Jakarta dan telah menerapkan digitalisasi. Penelitian ini menggunakan metode pengambilan sampel dengan metode purposive sampling. Analisis data yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) menggunakan aplikasi SmartPLS 3.2.9. Hasil temuan penelitian ini menunjukan bahwa faktor individual memiliki pengaruh terhadap perilaku kewirausahaan, faktor lingkungan memiliki pengaruh terhadap faktor individual, faktor lingkungan memiliki pengaruh terhadap perilaku kewirausahaan, perilaku kewirausahaan memiliki pengaruh terhadap kinerja usaha, dan faktor lingkungan memiliki pengaruh terhadap kinerja usaha / This research was conducted with the aim of knowing the influence of individual factors, environmental factors, and entrepreneurial behavior on business performance of MSME owners in Jakarta. The subjects in this study were 170 respondents, namely individuals with businesses that are run in Jakarta domiciles and have implemented digitalization. This study uses purposive sampling method. Analysis of the data used in this study is Partial Least Square (PLS) using the SmartPLS 3.2.9 application. The results of this study indicate that individual factors have an influence on entrepreneurial behavior, environmental factors have an influence on individual factors, environmental factors have an influence on entrepreneurial behavior, entrepreneurial behavior has an influence on entrepreneurial behavior, and environmental factors have an influence on business performance.

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