Wijaya, Calvin (2022) Analysis of factors influencing mobile banking adoption in Jakarta, Indonesia: a case study of Bank Central Asia (BCA). Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The aim of this study is to analyze and understand the factors that are influencing the adoption of mobile banking in Indonesia. The methodology for this study is quantitative research, and the data was gathered via distributing surveys via Google forms. The participants in this study are those college students in Universitas Pelita Harapan that have bank accounts focusing on BCA Mobile banking app. For the measurements in this investigation, Smart PLS 3.3.3 was employed. Measures of validity and reliability make up the outer model of this study, while measurements of multicollinearity, R-square, T-statistics, and P-value tests make up the inner model. To test the relationship built in the study's theoretical framework, structural equation modeling was also done. According to the study's findings, compatibility, observability, and relative advantage are more important for influencing the adoption of mobile banking than perceived danger and complexity.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | mobile banking adoption; diffusion innovation theory; compatibility; complexity; relative advantage; perceived risk; observability. | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Calvin Wijaya | ||||||||
| Date Deposited: | 22 Dec 2022 03:26 | ||||||||
| Last Modified: | 22 Dec 2022 03:26 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/51947 |
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