Analisis pengaruh niat berwirausaha pada mahasiswa universitas swasta di Kota Jambi

Joyana, Lala (2022) Analisis pengaruh niat berwirausaha pada mahasiswa universitas swasta di Kota Jambi. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh motivasi berwirausaha dan norma subjektif terhadap niat berwirausaha melalui pendidikan kewirausahaan pada mahasiswa universitas swasta di Kota Jambi. Teknik penentuan sampel yang digunakan adalah non - probability sampling dengan jumlah responden sebanyak 210 yang mengambil program studi manajemen pada fakultas ekonomi dan bisnis. Hasil data yang diperoleh kemudian dilakukan analisis data dengan menggunakan software Smartpls 3.2.9. Penelitian ini menggunakan dua model perhitungan pada Smartpls yaitu model pengukuran dan model structural. Hasil penelitian ini menunjukkan bahwa motivasi berwirausaha berpengaruh positif terhadap niat berwirausaha, norma subjektif berpengaruh positif terhadap niat berwirausaha, pendidikan kewirausahaan tidak berpengaruh secara positif terhadap niat berwirausaha, norma subjektif berpengaruh positif terhadap pendidikan kewirausahaan, dan norma subjektif berpengaruh terhadap niat berwirausaha melalui pendidikan kewirausahaan./This research was conducted with the aim of determining the influence of entrepreneurial motivation and subjective norms on entrepreneurial intentions through entrepreneurship education at Private University Students in Jambi City. The sample determination technique used was non - probability sampling with a total of 210 respondents majoring in management at the faculty of economics and business. The data results obtained were then carried out data analysis using Smartpls 3.2.9 software. The research using two PLS calculation models, namely the Measurement Model (outer model) and Structural Model (inner model). The results of this study show that entrepreneurial motivation has a positive effect on entrepreneurial intentions, subjective norms has a positive effect on entrepreneurial intentions, entrepreneurship education does not positively affect entrepreneurial intentions, subjective norms has a positive effect on entrepreneurship education, and subjective norms affect entrepreneurial intentions that mediated by entrepreneurship education.

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