Pengaruh surveillance, social interaction, information sharing, remuneration dan entertainment terhadap re-visit intention pada Clinic de Votre Peau

Theodora, Ellen (2022) Pengaruh surveillance, social interaction, information sharing, remuneration dan entertainment terhadap re-visit intention pada Clinic de Votre Peau. Masters thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini tentang Pengaruh Surveillance, Social Interaction, Information Sharing, Remuneration dan Entertainment Terhadap Re-visit Intention Clinic De Votre Peau. Dengan tujuan untuk meliat faktor-faktor yang mempengaruhi re-visit intention. Metode dalam penelitian ini adalah penelitian kuantitatif dengan uji hipotesis (hypothesis test). Populasi dalam penelitian ini adalah konsumen Clinic De Votre Peau yang pernah berkunjung ataupun berlangganan untuk melakukan perawatan estetika/kecantikan pada Clinic De Votre Peau dan mengikuti sosial media Clinic de Votre Peau. Teknik pengambilan sampel menggunakan purposive sampling yang berjumlah 184 responden. Hasil dari penelitian ini menunjukan surveillance berpengaruh positif dan signifikan terhadap re-visit intention. Social interaction berpengaruh positif dan signifikan terhadap re-visit intention. Information sharing berpengaruh positif dan signifikan terhadap re-visit intention.Remuneration berpengaruh positif dan signifikan terhadap re-visit intention. Entertainment berpengaruh positif dan signifikan terhadap re-visit intention. / This journal examines the Effects of Surveillance, Social Interaction, Information Sharing, Remuneration, and Entertainment on Re-visit Intention in Clinic De Votre Peau. This type of research is quantitative research. The sampling technique used purposive sampling, amounting to 184 respondents. The method on this research is using hypothesis test which the population are the customer of Clinic de votre peau with the criteria a follower of Instagram Clinic de Votre Peau and has experience any treatment in the clinic. The results of this study indicate that Surveillance has a posifive influence and significant on re-visit intention. Social interaction has a positive influence and significant on re-visit intention. Information sharing has a positive influence and significant on re-visit intention. Remuneration has a positive influence and significant on re-visit intention. Entertainment has a positive influence and significant on re-visit intention.

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