Yan, Dong (2022) Strategi pemasaran perusahaan konstruksi asing di Indonesia= Marketing strategy of Foreign construction company in Indonesia. Masters thesis, Universitas Pelita Harapan.
|
Text (Title)
Title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (21kB) | Preview |
|
|
Text (Abstract)
Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (152kB) | Preview |
|
|
Text (Toc)
ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (574kB) | Preview |
|
|
Text (Chapter1)
Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (628kB) | Preview |
|
![[img]](http://repository.uph.edu/style/images/fileicons/text.png) |
Text (Chapter2)
Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter3)
Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (948kB) |
|
|
Text (Chapter4)
Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
|
|
Text (Chapter5)
Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (451kB) |
|
|
Text (Bibliography)
Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (547kB) | Preview |
|
|
Text (Appendices)
Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (3MB) |
Abstract
The purpose of this study is to analysis the role of marketing strategy at foreign construction company in Indonesia. This study using qualitative research with participants of PT Pengembangan Industri Logam to make mini model. Mini-model theory was obtained that displays four (4) latent variables that determine the success of marketing strategy consist of product quality, product price, word of mouth marketing, and government policy. The finding of Mini Model Theory consist of proposition 1, product quality contributes positively to the marketing strategy of foreign construction companies in Indonesia; proposition 2, price negatively contributes to the marketing strategy of foreign construction companies in Indonesia; proposition 3, word of mouth contributes positively to the marketing strategy of foreign construction companies in Indonesia; proposition 4, government policy negatively contributes to the marketing strategy of foreign construction companies in Indonesia. This research is expected to be useful for management in determining marketing strategies in the construction company in Indonesia.
| Item Type: | Thesis (Masters) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Creators: |
|
||||||||
| Contributors: |
|
||||||||
| Uncontrolled Keywords: | foreign construction ; marketing strategy ; product quality ; product price ; word of mouth marketing ; government policy | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
||||||||
| Depositing User: | Users 21906 not found. | ||||||||
| Date Deposited: | 20 Jan 2023 04:24 | ||||||||
| Last Modified: | 20 Jan 2023 04:24 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/52873 |
Actions (login required)
 |
View Item |
