Pengaruh Kualitas Informas, Privasi, Security, Variasi Produk, Pengiriman, Dan Manajemen Hubungan Konsumen Terhadap Kepuasan Dan Loyalitas Konsumen Pada E-Commerce Shopee.

Sintya, Sally (2023) Pengaruh Kualitas Informas, Privasi, Security, Variasi Produk, Pengiriman, Dan Manajemen Hubungan Konsumen Terhadap Kepuasan Dan Loyalitas Konsumen Pada E-Commerce Shopee. Bachelor thesis, Universitas Pelita Harapan.

	Text (Title) Title.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (924kB)
	Text (Abstract) Abstract.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (ToC) ToC.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter 1) Chapter 1.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text (Chapter 2) Chapter 2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text (Chapter 3) Chapter 3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (6MB)
	Text (Chapter 4) Chapter 4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (4MB)
	Text (Chapter 5) Chapter 5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Bibliography) Bibliography.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)

Abstract

Shopee mengalami masalah penurunan peringkat kunjungan website per bulannya, dimana pada periode sebelumnya Shopee selalu menempati posisi pertama, kini tergantikan oleh e-commerce lainnya. Walau Shopee gencar melakukan promosi, tidak menjamin bahwa Shopee mampu menjadi pemimpin pasar. Adapun tujuan dari penelitian ini untuk mengetahui pengaruh dari Kualitas Informasi terhadap Kepuasan Konsumen, Privacy terhadap Kepuasan Konsumen, Security terhadap Kepuasan Konsumen, Variasi Produk terhadap Kepuasan Konsumen, Pengiriman terhadap Kepuasan Konsumen, Manajemen Hubungan Konsumen terhadap Loyalitas Konsumen, dan Kepuasan Konsumen terhadap Loyalitas Konsumen. Penelitian ini menggunakan metode kuantitatif dan untuk memperoleh data dilakukan penyebaran kuisioner elektroni dengan metode non-probability sampling – judgement sampling terhadap 300 responden. Terdapat delapan hipotesis dan enam hipotesis didukung. / Shopee experienced the problem of decreasing the ranking of website visits per month, where in the previous period Shopee always occupied the first position, now it has been replaced by other e-commerce. Even though Shopee is actively carrying out promotions, it does not guarantee that Shopee will be able to become the market leader. The purpose of this study is to determine the effect of Information Quality on Consumer Satisfaction, Privacy on Consumer Satisfaction, Security on Consumer Satisfaction, Product Variation on Consumer Satisfaction, Delivery on Consumer Satisfaction, Consumer Relations Management on Consumer Loyalty, and Consumer Satisfaction on Consumer Loyalty. This study used a quantitative method and to obtain data, electronic questionnaires were distributed using the non-probability sampling – judgment sampling method to 300 respondents. There are eight hypotheses and six hypotheses are supported.

Actions (login required)

View Item