Male circumcision, what millennial parents considering perceived value on circumcision clinic decision choices

Perdana, Noor Riza (2022) Male circumcision, what millennial parents considering perceived value on circumcision clinic decision choices. Masters thesis, Universitas Pelita Harapan.

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Abstract

Perceived value is the difference between prospective customers assessments of all the benefits and costs of an offer to its alternatives. Perceived value, according consists of several main aspects, namely functional value, emotional value, social value, religious value, epistemic value and economic value. These aspects of perceived value can influence the decision of a consumer to use or buy goods or services. The purpose of this study was to determine the factors that influence millennial parent decision choice on choose circumcision clinic. From the total of 270 respondents, there were 158 male respondents and 112 female respondents. The majority group of rspondents was in the range 36 – 41 years old. In term of education 89,63 with S1. This study show social value, religious value and epistemic value has positive and significant influence on the decision choice of millennial parents in choosing a circumcision clinic. Functional value, emotional value and economic value, in this study has no effect on decision choice. Keywords Perceived Value, Decision Choice, Circumcision Clinic

Item Type: Thesis (Masters)
Creators:
CreatorsNIMEmail
Perdana, Noor RizaNIM01615210015rizaperdana13@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorMeilani, Yohana CahyaNIDN0712057301yohana.meilani@uph.edu
Uncontrolled Keywords: Perceived Value ; Decision Choice ; Circumcision Clinic
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Hospital Administration
Current > Faculty/School - UPH Karawaci > Business School > Master of Hospital Administration
Depositing User: Users 21972 not found.
Date Deposited: 27 Jan 2023 09:19
Last Modified: 27 Jan 2023 09:19
URI: http://repository.uph.edu/id/eprint/53284

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