Pengaruh site reputation, information quality, customer trust, customer satisfaction dan customer loyalty terhadap repurchase intention dan wom intention di rumah.com

Novita, Marine (2022) Pengaruh site reputation, information quality, customer trust, customer satisfaction dan customer loyalty terhadap repurchase intention dan wom intention di rumah.com. Masters thesis, Universitas Pelita Harapan.

Preview	Text (Title) CT_01619210035_Marine Novita.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (25kB) | Preview
Preview	Text (Abstract) ABSTRAK - Tesis Marine Novita - 01619210035 (1).pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (117kB) | Preview
Preview	Text (ToC) ToC - Tesis Marine Novita - 01619210035 (1).pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (218kB) | Preview
Preview	Text (Chapter1) Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (326kB) | Preview
	Text (Chapter2) Chapter2 (1).pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (312kB)
	Text (Chapter3) Chapter3 (1).pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (321kB)
	Text (Chapter4) Chapter4 (1).pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (452kB)
	Text (Chapter5) Chapter5 (1).pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (223kB)
Preview	Text (Bibliography) Bibliography (1).pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (225kB) | Preview
	Text (Appendices) App Marine.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (269kB)

Abstract

Hasil penelitian menunjukan bahwa Site reputation berpengaruh positif terhadap Customer Trust dan Customer satisfaction dimana Customer Trust berpengaruh positif terhadap Customer Loyalty, Repurchase Intention dan WOM Intention, demikian juga dengan Information Quality berpengaruh positif terhadap Customer Turst dan dan Custiomer Satisfaction, Customer Satisfaction berpengaruh positif terhadap Customer Trust, Repurchase Intention dan WOM Intention. Dari hasil ini bisa di lihat untuk meningkatkan Repurchase Intention dan WOM Intention, Rumah.com harus mempetahankan dan meningkatkan Site Reputation dan Information Quality. Misalnya dengan cara membangun reputasi yang baik, menyediakan informasi yagn akurat, Melakukan kampanye pemasaran agar masyarakat familiar dengan nama Rumah.com, membangun brand image yang baik, memberikan informasi yang akurat dan dapat diandalkan terkait dengan Property yang diminati oleh Konsumen untuk di beli ataupun di sewa. / The results showed that Site Reputation has a positive effect on Customer Trust and Customer satisfaction where Customer Trust has a positive effect on Customer Loyalty, Repurchase Intention and WOM Intention, as well as Information Quality has a positive effect on Customer Engagement and Customer Satisfaction, Customer Satisfaction has a positive effect on Customers Trust, Repurchase Intention and WOM Intention. From these results it can be seen that to increase Repurchase Intention and WOM Intention, Rumah.com must maintain and improve Site Reputation and Information Quality. For example by building a good reputation, providing accurate information, conducting marketing campaigns so that people are familiar with the name Rumah.com, building a good brand image, providing accurate and reliable information related to the property that consumers are interested in buying or renting.

Actions (login required)

View Item