Rahmatya, Anggita (2022) Pengaruh food quality, services quality, dan customer experience terhadap revisit intention melalui customer satisfaction pada Restoran Rumah Langko. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Persaingan restoran yang ketat menjadikan revisit intention sebagai salah satu cara untuk teta mempertahankan kunjungan pelanggan. Restoran Rumah Langko adalah salah satu restoran dengan arsitektur era kolonial yang memiliki daya tarik untuk dikunjungi di Mataram. Upaya untuk membangun revisit intention bisa dilakukan oleh manajemen Restoran Rumah Langko ketika mengetahui berbagai variabel yang mempengaruhinya. Tujuan penelitian ini adalah menjelaskan pengaruh food quality, service quality, customer experience terhadap customer satisfaction dan revisit intention di Restoran Rumah Langko. Desain penelitian ini adalah penelitian kuantitatif dengan desain kausal. Variabel penelitian meliputi variabel bebas dan variabel terikat. Variabel bebas adalah: food quality, service quality, dan customer experience. Sedangkan variabel terikat adalah customer satisfaction dan revisit intention. Teknik pengumpulan data menggunakan kus. Jumlah sampel penelitian sebanyak 79 sampel. Teknik analisis data menggunakan structural equation model menggunakan program AMOS. Hasil penelitian ini menunjukkan bahwa: food quality, service quality, dan customer experience berpengaruh secara langsung terhadap customer satisfaction, tetapi tidak berpengaruh secara langsung terhadap revisit intention. Customer satisfaction memiliki pengaruh terhadap revisit intention.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | food quality; service quality; customer experience; customer satisfaction; revisit intention; restoran rumah langko | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Users 6066 not found. | ||||||||||||
Date Deposited: | 07 Feb 2023 07:30 | ||||||||||||
Last Modified: | 07 Feb 2023 07:30 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/53956 |
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