Perancangan desain coffee shop sebagai gaya hidup kaum millenials = Coffee shop design as a lifestyle of millenials

Bandana, Nagata (2023) Perancangan desain coffee shop sebagai gaya hidup kaum millenials = Coffee shop design as a lifestyle of millenials. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada era modern seperti sekarang ini, banyaknya jenis – jenis coffee shop di Indonesia yang semakin beragam. Hal ini dikarenakan coffee shop telah menjadi salah satu tempat favorit bagi masyarakat dan kebanyakan pengunjung coffee shop adalah para kaum millenials yang mempunyai kebiasaan untuk berkumpul dan bercengkrama bersama rekan kerja, teman maupun keluarga. Tak jarang untuk menemukan kaum millenials menempati coffee shop dalam waktu yang cukup lama untuk menikmati jenis hidangan kopi mereka yang dimana saat ini para millenials sudah memiliki ketertarikan yang lebih terhadap berbagai jenis produksi kopi lokal. Dalam perancangan, pendekatan desain yang digunakan adalah user experience design yang dimana dalam perancangannya menggunakan pengalaman dari pengunjung Anomali coffee atas ketertarikan lebih terhadap budaya kopi lokal. Analisa hasil perancangan desain coffee shop sebagai gaya hidup kaum millenials dapat memenuhi tujuannya dikarenakan untuk dapat mengenal kopi lokal Indonesia, kaum millenials dapat mengenalnya melalui desain dari coffee shop tersebut. Kaum millenials juga dapat memiliki ketertarikan lebih terhadap kultur Indonesia yang sangat kaya dan beragam melalui Anomali coffee yang ditujukan untuk memajukan industri kopi Indonesia. Sehingga pada hasil dari proyek ini diciptakan desain interior yang merepresentasikan identitas dari Anomali coffee dengan konsep desain kontemporer yaitu, pada lantai satu dirancang suasana interior seperti coffee lab dengan spesialisasi dari budaya Toraja, Flores dan Aceh. Pada lantai dua dirancang dengan suasana socialized area yang di spesialisasi dari budaya Jawa, Bali dan Sumatera. / In this modern era, there are many types of coffee shops in Indonesia that are increasingly diverse. This is because coffee shops have become one of the people's favorite places and most coffee shop visitors are millenials who have the habit of gathering and chatting with colleagues, friends and family. It is not uncommon to find millenials occupying coffee shops for quite a long time to enjoy their types of coffee dishes, where currently millenials have more interest in various types of local coffee production. In designing, the design approach used is user experience design which uses the experience of Anomali coffee visitors for their greater interest in local coffee culture. Analysis of the results of designing a coffee shop design as a lifestyle for millenials can fulfill its goals because to be able to get to know Indonesian local coffee, millenials can get to know it through the design of the coffee shop. Millenials can also have more interest in Indonesian culture which is very rich and varied through Anomali coffee which is aimed at advancing the Indonesian coffee industry. So that as a result of this project an interior design was created that represents the identity of Anomali coffee with a contemporary design concept, that is, on the first floor an interior atmosphere is designed like a coffee lab with specialties from Toraja, Flores and Aceh cultures. On the second floor, it is designed with a socialized area atmosphere which specializes in Javanese, Balinese and Sumatran cultures.

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