Analisis pengaruh kepemimpinan transformasional, orientasi pasar, serta inovasi bisnis terhadap kinerja bisnis pada UMKM di Kota Tangerang

Claudia, Cindy (2023) Analisis pengaruh kepemimpinan transformasional, orientasi pasar, serta inovasi bisnis terhadap kinerja bisnis pada UMKM di Kota Tangerang. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

UMKM di Indonesia bersifat penting dalam memberikan kontribusi secara perekonomian dan lapangan pekerjaan tetapi banyak dari UMKM yang tidak mampu dalam mempertahankan usahanya sehingga peningkatan kinerja UMKM perlu untuk diperhatikan, khususnya pada Kota Tangerang yang menjadi salah satu pusat ekonomi dalam menggerakkan Indonesia dan berpotensial dalam menembus pasar nasional atau internasional. Penelitian ini bertujuan dalam menganalisis signifikansi pengaruh kepemimpinan transformasional, orientasi pasar, serta inovasi bisnis terhadap kinerja bisnis pada UMKM di Kota Tangerang. Penelitian ini memanfaatkan metode kuantitatif dan purposive sampling dimana bisnis yang dijadikan penelitian termasuk dalam kategori UMKM dari berbagai sektor industri dan lokasi penelitian yang digunakan merupakan Kota Tangerang. Data primer digunakan dalam mengumpulkan data 152 UMKM di Kota Tangerang melalui google form. Selanjutnya, data penelitian dianalisis secara Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui software SmartPLS. Hasil dari penelitian ini menunjukkan adanya hubungan yang positif dan signifikan antara kepemimpinan transformasional, orientasi pasar, serta inovasi bisnis terhadap kinerja bisnis. Dengan demikian, disimpulkan bahwa semua hipotesis penelitian ini dapat diterima. Penelitian ini juga berkontribusi secara teoritis dalam studi empiris dan secara manajerial terhadap UMKM di Kota Tangerang dalam meningkatkan kinerja bisnis. / MSMEs in Indonesia are important because of their contribution to the economy and employment but many of MSMEs business in Indonesia can’t survive so MSMEs performance need to be improved, especially in Tangerang City which is one of the centers in driving Indonesian economy and has the potential to go national or international market. This study aims to analyze the significance effect of transformational leadership, market orientation, and business innovation on MSMEs business performance in Tangerang City. This research is using quantitative methods and purposive sampling, the business that used in this research is MSMEs category from various industrial sectors and the research location is Tangerang City. Primary data is used in collecting 152 MSMEs in Tangerang City through google form. The research data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results of this study indicate that there is a positive and significant relationship between transformational leadership, market orientation, and business innovation on business performance. Thus, it can be concluded that all hypotheses in this study are accepted. This research also contributes theoretically to empirical studies and managerially to MSMEs in Tangerang City in improving business performance.

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