Theresia, Fransisca (2023) Entrepreneurial orientation, knowledge management, dynamic capabilities towards e-commerce adoption retail enterprises at Tokopedia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Fransisca Theresia (01011190282) “ENTREPRENEURIAL ORIENTATION, KNOWLEDGE MANAGEMENT, DYNAMIC CAPABILITIES TOWARDS E-COMMERCE ADOPTION RETAIL ENTERPRISES AT TOKOPEDIA” (xiv + 92 halaman, 7 gambar, 14 tabel, 2 lampiran) Keberadaan pandemi Covid-19 mengakibatkan kegiatan masyarakat berubah dan mengancam beberapa sektor, salah satunya adalah sektor ekonomi yang terguncang dikarenakan himbauan pemerintah agar masyarakat meminimalisir kegiatan di luar rumah sehingga banyak kegiatan yang bertransformasi ke era serba digital demi melawan kemunduran akibat pandemi, para pelaku usaha berusaha menjadi kompetitif melalui adopsi teknologi informasi salah satunya memanfaatkan e-commerce. Oleh karena itu penelitian ini bertujuan untuk memahami pengaruh entrepreneurial orientation, knowledge management, dan dynamic capability dalam mempengaruhi e-commerce adoption pada pelaku usaha di Tokopedia. Pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner elektrik kepada responden yang merupakan pelaku usaha di e-commerce Tokopedia. Kemudian data yang terkumpul diolah dan dianalisis menggunakan software SmartPLS 3.3.9 untuk mengetahui validitas, reliabilitas, multikolinearitas, serta pengujian hipotesis. Penelitian ini terlebih dahulu melakukan pengujian awal dengan 30 responden kemudian melanjutkan pengujian aktual dengan 163 responden untuk analisis data yang lebih mendalam. Hasil penelitian menunjukkan bahwa Entrepreneurial Orientation dan Dynamic Capabilities terbukti mempengaruhi E-Commerce Adoption secara positif. Sedangkan variabel Knowledge Management tidak memiliki pengaruh terhadap E-Commerce Adoption. Kata kunci: Entrepreneurial Orientation, Knowledge Management, Dynamic Capability, E-Commerce Adoption Referensi : 44 (2017-2023)
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | Entrepreneurial Orientation, Knowledge Management, Dynamic Capability, E-Commerce Adoption | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Fransisca Theresia | ||||||||
Date Deposited: | 16 Jun 2023 07:31 | ||||||||
Last Modified: | 16 Jun 2023 07:31 | ||||||||
URI: | http://repository.uph.edu/id/eprint/55901 |
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