Manoppo, Glorya Keren Marcelina (2023) Pengaruh general prosocial attitudes dan receptivity to green communication terhadap green consumption values serta dampaknya terhadap buying behaviour. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Produk ramah lingkungan memiliki peluang bagi konsumen yang sadar lingkungan untuk membeli produk tersebut. Pengetahuan tentang green sudah tinggi, namun mengetahuinya masih kurang dalam implementasinya. Tujuan dari penelitian ini adalah untuk menentukan dampak General Prosocial Attitudes (GPA) terhadap Green Consumption Values (GREEN), menentukan dampak Green Consumption Values (GREEN) terhadap Receptivity To Green Communication (REGRAD), menentukan dampak Green Consumption Values (GREEN) terhadap Buying Behaviour (BB), dan menentukan dampak Receptivity To Green Communication (REGRAD) terhadap Buying Behaviour (BB).“ Penelitian ini merupakan peneltiian kuantitatif. Sampel dari penelitian ini adalah konsumen yang telah membeli produk ramah lingkungan sebanyak tiga kali dalam setahun terakhir. Penelitian ini mengunaan metode personal distribution of survey menggunakan Google Form dan software SmartPLS SEM. Kesimpulan pada penelitian ini adalah General Prosocial Attitudes (GPA) berpengaruh positif terhadap Green Consumption Values (GREEN), Green Consumption Values (GREEN) berpengaruh positif terhadap Receptivity To Green Communication (REGRAD), Green Consumption Values (GREEN) berpengaruh positif terhadap Buying Behaviour (BB), Receptivity To Green Communication (REGRAD) berpengaruh positif terhadap Buying Behaviour (BB).
| Item Type: | Thesis (Bachelor) | ||||||||||||||||
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| Uncontrolled Keywords: | general prosocial attitudes, green consumption values, receptivity to green communication, buying behaviour. | ||||||||||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Glorya Keren Marcelina Manoppo | ||||||||||||||||
| Date Deposited: | 27 Jun 2023 01:10 | ||||||||||||||||
| Last Modified: | 27 Jun 2023 01:10 | ||||||||||||||||
| URI: | http://repository.uph.edu/id/eprint/56184 |
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