Pramudita, Eka (2023) Faktor-faktor yang mempengaruhi behavioral intention dalam penggunaan aplikasi layanan telemedisin Alodokter di Indonesia. Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi kepuasan pelanggan terhadap niat perilaku dalam penggunaan aplikasi layanan telemedisin Alodokter. Penelitian ini dilakukan terhadap 203 responden pengisi kuesioner daring yang menggunakan aplikasi layanan telemedisin Alodokter. Pengambilan sampel dilaksanakan melalui Teknik purposive sampling dan pengolahan data dilakukan melalui metode SEM berbasis PLS menggunakan aplikasi SmartPLS MacOS versi 3.2.9. Hasil penelitian menunjukkan bahwa niat perilaku dipengaruhi secara positif oleh kepuasan pelanggan. Faktor-faktor yang berpengaruh positif terhadap kepuasan pelanggan adalah harapan kinerja, harapan usaha, nilai harga, dan kondisi yang memfasilitasi. Meskipun demikian,pengaruh sosial tidak memiliki pengaruh positif yang signifikan terhadap kepuasan pelanggan.
| Item Type: | Thesis (Masters) | ||||||||
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| Uncontrolled Keywords: | Harapan kinerja ; Harapan usaha ; Pengaruh sosial ; Nilai Harga ; Kondisi yang memfasilitasi ; Kepuasan pelanggan ; Niat perilaku ; Telemedisin | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
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| Depositing User: | Users 29533 not found. | ||||||||
| Date Deposited: | 21 Jul 2023 08:58 | ||||||||
| Last Modified: | 21 Jul 2023 08:58 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/56800 |
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