Utilizing sustainable tourism principles in marathon events: case study Pocari Run Bandung 2022

Sugiri, Rashid Algani (2023) Utilizing sustainable tourism principles in marathon events: case study Pocari Run Bandung 2022. Masters thesis, Universitas Pelita Harapan.

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Abstract

Sustainable tourism has become part of the general desire of Indonesia’s tourism development. The industry continuously seek ways or avenues where sustainable tourism practices can be adopted in hopes to achieve the desired outcomes of sustainable tourism. One of the ways of looking for new avenues that can adopt sustainable practices is to look at the emerging sectors of tourism. An interesting lane of tourism that can do this is sports tourism. Sports tourism relationship with sustainable tourism has been studied prior with promising potential. This study explores the sustainability efforts around marathon events by the organizers added with the participants point of view. For the research, this study will take the case study format focusing on Pocari Run. It puts forward the question whether event organizers are willing to implement sustainable tourism practices in their events, how sustainable tourism practices can be used as a tool for marathon events success and how it is impacting the participants. The methodology used in this research is a qualitative method, extracting insights from informants through in- depth interview directed towards Pocari Run Organizers and focus group discussion directed at participants of Pocari Run in 2022, with the addition of academics. The study found while the organizers have done several effort of sustainable tourism practices with minimum obstacles, these efforts have varying effect on the participants enjoyment. Sustainable tourism practices such as involving the local community can add to the attractiveness of a marathon event, therefore can attract more participants. Additionally, the participants do believe sustainable tourism practices are important in marathon events to maintain good relationships with the marathons’ stakeholders in order for the organizers to be able to hold these marathons without problems. Attracting more participants and having a win-win situation are critical success factors on marathon events. The implication of this study is that marathon organizers need to keep up with their sustainable tourism marathon practices as it can add to the success of marathon events.

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