The analysis of the influence of advertising, price, brand image on consumer purchase decisions at McDonald's Graharaya

Adam, Imanuel (2016) The analysis of the influence of advertising, price, brand image on consumer purchase decisions at McDonald's Graharaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The aim of this study was to know wether the advertising, price, and brand image have a statically significant impact on consumer purchase decisions at McDonald's. This research was conducted using questionnaires distribution survey of some McDonald's consumer This research also aims to analyze the most dominant factors impact the sales improvement on McDonald's Research shows, three hypotheses which have been tested in this study such as advertising, price, and brand image, have significant positive effects on purchasing decision towards McDonald's product especially in Graha Raya The result has showed and confirmed that this kind of research model is acceptable.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Adam, Imanuel NIM00000005665 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Nanga, Muana NIDN8973440022 UNSPECIFIED
Additional Information:	SK 11-13 ADA a 2017 ; 31001000288374
Uncontrolled Keywords:	advertising, price, brand image, purchase decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Ellen Feodora Teh
Date Deposited:	15 Aug 2023 09:17
Last Modified:	05 Oct 2023 02:09
URI:	http://repository.uph.edu/id/eprint/57729

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