Tjandra, Gregorius Steven
The branding of Bstartup in the ecosystem.
Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The author interned from May 2 to September 30, 2017 in BStartup, Menara Batavia BStartup is a business incubator that provide program to startups in order for them become independent. BStartup is itself a start-up and a prototype product from PT Batavia Prosperindo and PT Jababeka as their main purpose later will create an Indonesian Silicon Valley in Cikarang BStartup accept those who have business ideas and product prototype that are looking for an investment and mentor for their project/ideas During the internship, author found that the start-up was struggling with their name and in need to brand their name to gather more market The problem is that BStartup needs to brand itself in order to be successful in the future. In the current condition of BStartup itself, the following analysis can be made (1) BStartup needs time to brand itself as there are many competitors out there (2) The the target market of the business should be identified (3) The collaboration of B2B play an important role in bring more value to BStartup.
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