Ride sharing competitive analysis for PT Uber Technology Indonesia

Gracia, Della Maria (2018) Ride sharing competitive analysis for PT Uber Technology Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Full text not available from this repository.

Abstract

The author interned from August 8 to November 20 2017, in PT Uber Technology Indonesia. Uber is an established global technology company which provides a platform to connect drivers and riders in the most efficient manner. In the course of approximately 12 weeks, the author identified major challenges of the company in terms of the level of competitiveness with other companies which are in the same line of business. The problems are: (1) Price dumping enforced by competitors, (2) Lack of innovation for payment system, (3) Inapplicable business model from Uber Headquarters for some products in Indonesia. In order to resolve the problem, the author used theories such as; SWOT Analysis and Michael Porter's theory on sustainable competitive advantage as well as Porter's Five Forces.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Gracia, Della Maria NIM00000009447 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Handoko, Lim Hai NIDN0308125701 lim.handoko@uph.edu
Additional Information:	SK 11-13 GRA r 2017 ; 31001000288465
Uncontrolled Keywords:	ride sharing; price dumping; innovation; swot analysis.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Ellen Feodora Teh
Date Deposited:	03 Oct 2023 07:45
Last Modified:	26 Jan 2024 00:52
URI:	http://repository.uph.edu/id/eprint/58040

Actions (login required)

View Item