Pengaruh games quality dan social interaction terhadap intention to continue playing yang dimediasi oleh positive emotion serta games experience dengan moderasi social media engagement (studi gamers Mobile Legend Bang-Bang)

Kilis, Santi Novita Angel (2023) Pengaruh games quality dan social interaction terhadap intention to continue playing yang dimediasi oleh positive emotion serta games experience dengan moderasi social media engagement (studi gamers Mobile Legend Bang-Bang). Masters thesis, Universitas Pelita Harapan.

Preview	Text (Title) Title.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (307kB) | Preview
Preview	Text (Abstract) Abstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (208kB) | Preview
Preview	Text (ToC) ToC.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (393kB) | Preview
Preview	Text (Chapter 1) Chapter1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) | Preview
	Text (Chapter 2) Chapter2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (769kB)
	Text (Chapter 3) Chapter3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (922kB)
	Text (Chapter 4) Chapter4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Chapter 5) Chapter5.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (251kB)
Preview	Text (bibliography) Bibliography.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (274kB) | Preview
	Text (Appendices) Appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (976kB)

Abstract

Penggunaan teknologi saat ini sangat diperlukan oleh setiap individu, dengan adanya kebutuhan akan pertukaran informasi dan komunikasi. Mobile phone/smartphone merupakan salah satu penemuan alat komunikasi yang dapat membantu manusia. mobile phone yang berbeda dapat juga mengakses segala macam hiburan seperti; permain mobile, musik, video, dan aplikasi lainnya. Berdasarkan data dari Gameinsigh.io.2023, terdapat lima permainan MOBA teratas. Pengujian model penelitian ini yang dimodifikasi dari penelitian terdahulu dilakukan secara kuantitattif dengan data survei. Data diperoleh dari pemain permainan Mobile legend. Metode penelitian ini adalah kuantitatif survei, dengan data cross sectional. Data responden diambil secara purposive sampling dengan kuesioner yang disebarkan secara online. Diperoleh 163 sampel yang telah memenuhi syarat untuk dianalisis dengan PLS-SEM. Hasil penelitian menunjukkan kelima elemen SMM mempunyai pengaruh yang signifikan kepada Intention to Continue Playing Games. Pengaruh yang lebih kuat ditemukan pada positive emotion dan games experience menunjukkan dampak positif pada Intention to Continue Playing Games dengan dimoderasi oleh sosial media engage. Temuan penelitian ini menunjukkan setiap pemain yang bermaian apabila membagikan, menyukai dan mengomentari sosial media mobile legend akan mendapatkan reward, maka dari itu setiap pemain dapat setuju dengan sosial media ini dapat meningkatkan intensitas orang untuk bermain karena fitur hadiah yang diberkan oleh mobile legend memberilan pengalaman yang positif terhadap pemain sehingga pemain akan loyal dan memainkan mobile legend terus menerus. / Due to a great need for information exchange and communication, technology is a very important tool for human society. Mobile phones and smartphones are some examples of technological inventions that have greatly helped humans. Mobile phones are able to access different kinds of entertainment, such as games, music, videos, and various other applications. Based on data from Gameinsigh.io.2023, there are currently 5 different MOBA games that dominate the scene. The data for this study is collected from Mobile Legends: Bang Bang. The method used in this study is modified from the method used in a previous study, and is done quantitatively using a survey. The data is collected using a quantitative method, with cross sectional data. The data is collected from the respondents using the purposive sampling method by online questionnaires, resulting in 163 samples that are viable for PLS-SEM analysis. Results show that all five elements of SMM have a significant impact towards Intention to Continue Playing Games. Positive Emotion and Games Experience show an even greater positive impact towards Intention to Continue Playing Games, which is moderated by social media engagement. This study also finds that players who actively interact with Mobile Legends' social media, by either commenting, sharing, and liking posts, receive rewards. These rewards help to increase the players' positive experiences, which in turn increase their intensity of playing games and loyalty towards Mobile Legends

Actions (login required)

View Item