Sutanto, Widi (2017) Analysis the effect of variable environment constructs towards store loyalty through self-congruity from queen cakes customers in Banyuwangi. Bachelor thesis, Universitas Pelita Harapan Surabaya.
Text (Title.pdf)
cover .pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (831kB) |
||
|
Text (Abstract.pdf)
Abstarct.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (205kB) | Preview |
|
|
Text (Chapter1.pdf)
Chapter 1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (255kB) | Preview |
|
Text (Chapter2.pdf)
Chapter 2 widi.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (287kB) |
||
Text (Chapter3.pdf)
Chapter 3 widi.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (593kB) |
||
Text (Chappter4.pdf)
chapter 4 widi st.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
||
Text (CHapter5.pdf)
chapter 5 revisi.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (284kB) |
||
|
Text (Bibliography.pdf)
References.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (121kB) | Preview |
|
Text (Appendices.pdf)
Appendix.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (976kB) |
Abstract
In order to improve the Store Loyalty there are a lot of factors that need to be considered, not only something mainstream like Product Quality, Service Quality, and Price, but also the factor like good expectation from the customer (Self- Congruity) until the Environment Constructs (Physical Design, Employee, Atmosphere) has an effect toward building the Store Loyalty. This study was conducted in order to fnd out the reason behind the variables of Environment Construct and Self-Congruity in order to building toward Store Loyalty in Queen Cakes shop Banyuwangi. This research described the effects of Physical Design, Employee, and Atmosphere toward Self-Congruity. The effects of Self-Congruity toward Product Quality, Service Quality, and Price. The effects of Product Quality, Service Quality, and Price toward Store Loyalty in Queen Cakes shop Banyuwangi. The model was tested based on questionnaire data collected. The Data used in this test were collected from 115 respondents. Nine hypothesis were analyzed using descriptive analysis and multiple linear regression. The result of this study showed that Physical Design, Employee, and Atmosphere has significant effect on Self- Congruity, The result of this study also shows that Self-Congruity has significant effect on Product Quality, Service Quality, and Price. This result of this study also shows that Product Quality, Service Quality, and Price has significant effect on Store Loyalty. The recommendation was to improve the significant variables (Physical Design, Employee, Atmosphere, Self-Congruity, Product Quality, Service Quality, and Price) in order to improve the Store Loyalty in Queen Cakes shop Banyuwangi
Item Type: | Thesis (Bachelor) | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Creators: |
|
||||||||||||
Contributors: |
|
||||||||||||
Uncontrolled Keywords: | physical design; employee; atmosphere; self-congruity; product quality; service quality; price; store loyalty | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
||||||||||||
Depositing User: | Rafael Rudy | ||||||||||||
Date Deposited: | 09 Oct 2023 03:08 | ||||||||||||
Last Modified: | 09 Oct 2023 03:08 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/58383 |
Actions (login required)
View Item |