The relationship between theory of planned behavior on purchase intention: moderating effects of country of origin and price sensitivity

Tjokrosoeharto, Thresia (2018) The relationship between theory of planned behavior on purchase intention: moderating effects of country of origin and price sensitivity. Bachelor thesis, Universitas Pelita Harapan.

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Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Tjokrosoeharto, ThresiaNIM00000007432UNSPECIFIED
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorHariandja, Evo S.NIDN0324056501evo.hariandja@uph.edu
Additional Information: SK 11-13 TJO r 2018 ; 31001000289380
Uncontrolled Keywords: global brand beauty products, theory of planned behavior, price sensitivity, country-of-origin, purchase intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Ellen Feodora Teh
Date Deposited: 18 Oct 2023 05:55
Last Modified: 18 Oct 2023 05:55
URI: http://repository.uph.edu/id/eprint/58458

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