Harsojo, Dianto (2016) Pengaruh construed external image of the company, perceived salesperson characteristics, perceived company characteristics terhadap customer extra role behaviors melalui customer company identification pada produk HARS di Surabaya. Bachelor thesis, 01120130051.
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Abstract
Penelitian ini ditujukan untuk mengetahui bagaimana pengaruh Construed External Image of the Company, Perceived Sales Person Characteristics, Perceived Company Characteristics terhadap Customer Extra Role Behaviors pada HARS di Surabaya Sampel yang digunakan pada penelitian ini yaitu mulai dari umur 18-60 tahun sejumlah 120 responden. Untuk pengolahan dan penganalisaan data dalam penelitian ini yaitu dengan menggunakan Structural Equation Modeling (SEM) dengan software AMOS 16.0 sebagai software untuk mengolah data. Hasil analisis menunjukkan bahwa Construed External Image of the Company, Perceived Sales Person Characteristics, Perceived Company Characteristics memberikan pengaruh yang positif terhadap Customer Extra Role Behaviors. Temuan empiris tersebut mengindikasikan bahwa Perceived Company Characteristics memiliki pengaruh yang lebih tinggi dibandingkan dengan Perceived Sales Person Characteristics ataupun Construed External Image of the Company. Namun Construed External Image of the Company juga memiliki pengaruh tertinggi kedua dalam membentuk Customer Extra Role Behaviors. Dan berdasarkan temuan empiris tersebut ditunjukkan pula bahwa Perceived Sales Person Characteristics juga membawa pengaruh signifikan yang positif terhadap Customer Extra Role Behaviors
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | construed external image of the company; perceived sales person characteristics; perceived company characteristics; customer extra role behaviors | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Rafael Rudy | ||||||||||||
Date Deposited: | 25 Oct 2023 04:58 | ||||||||||||
Last Modified: | 25 Oct 2023 04:58 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/58515 |
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