Pengaruh food quality, service quality, terhadap repurchase intension melalui perceieved value dan customer satisfaction (studi kasus pada carl’s junior di Surabaya)

Soetikno, Riandika (2016) Pengaruh food quality, service quality, terhadap repurchase intension melalui perceieved value dan customer satisfaction (studi kasus pada carl’s junior di Surabaya). Bachelor thesis, Universtitas Pelita Harapan.

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Abstract

The presence of fast-food restaurants was well received by the community. The restaurant provudes a menu of pratical and fast, to attract people to visit it. Group Trakindo tempted also to the culinary business. The company then make a trade network over fast-food restaurant Carl's Jr. in Indoenesia which had been managed by Carl Karcher Enterprise (CKE) since 2010. Variables used in this study there are five variables: Food quality, service quality, perceived value, customer satisfaction and repurchase intention variables are variables that exist within this object Carl's Jr. This research is a casual research, because this research is used to explain the casual relationship between the variables - variables in our model, namely food quality against perceived value, service quality on perceived value, perceived value to customer satisfaction, customer satisfaction to repurchase intention. This study also used to develop a research model that has been determind based on literature review to address problem that have been identified in the previous chapter. Research mothods used in this research is quantitative and the research method used for calculation program SPSS 16.0 and AMOS 20.0. In this study investigated the effect of food quality, the repurchase intention through the percieved value, and customer satisfaction and of this studies that have been done there are two variables that affect repurchase intention that percieved value with regression coefficient of 0.903 and customer satisfaction with a regression coefficient of 0851, so the Carl's Jr. need to incrase these variables to increase the repurchase intention

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