Susanto, Vincent Jaya (2014) The impact of brand awareness, packaging and affordability on brand loyalty: evidence from jamoo restaurant on shangri-la hotel, Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
Nowadays, tight competition occurs in every business sector, including in food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown by people in Surabaya, as one of the restaurant at five stars hotels Jamoo must be able to maintain its performance, thus customers will still choose Jamoo than any other restaurant who took place in five-stars hotels. This research is aimed to asses Brand Loyalty in Jamoo restaurant Surabaya. The results show that the entire hypotheses are accepted. While the third are rejected. First, Brand Loyalty influences Brand awareness positively and significantly. Secondly, Brand Loyalty influences Packaging positively and significantly. Third, that Affordability shows no significantly positive toward Brand Loyalty
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | brand loyalty; brand awareness; packaging; affordability; Jamoo restaurant Surabaya | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Rafael Rudy | ||||||||||||
Date Deposited: | 15 Nov 2023 04:33 | ||||||||||||
Last Modified: | 15 Nov 2023 04:33 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/58767 |
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