Jiewanto, Angela (2012) Analysis of antecedents of purchase intention towards a traditional indonesian store: a case study of Barata Pasaraya Surabaya. Bachelor thesis, Universtitas Pelita Harapan.
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Abstract
The growth of modern minimarket in Indonesia is growing rapidly, such as Alfamart, Indomaret, Alfa Express, Circle K, and others. Behind the increasing number of minimarket in Surabaya, there are some local minimarkets that still survive. One of them is Barata Pasaraya. This is a case study of Barata Pasaraya that aimed to identify the influence of Positive Affect and Store Image toward Purchase Intention which are mediated by Satisfaction, Trust, and Commitment. Primary data with population of people ages 18-50, have purchased at least three times in the last three months was gathered through 269 questionnaires and used in this research. To see the relationship between the variables simultaneously, Structural Equation Model with first order Confirmatory Factor Analysis is used. The results indicated that Positive Affect and Store Image has positive influenced toward Satisfaction, then it impacted to the positive Trust, and it also impacted positively to Commitment. Last, Commitment is positively impact to Purchase Intention
Item Type: | Thesis (Bachelor) | ||||||||||||
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Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
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Depositing User: | Rafael Rudy | ||||||||||||
Date Deposited: | 08 Dec 2023 03:23 | ||||||||||||
Last Modified: | 08 Dec 2023 03:23 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/59124 |
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